Why we published MageSuite as Open Source?

Jaromir Fojcik
Published in
3 min readJun 22, 2018

After almost three years and more than 15.000 hours of development, we as creativestyle decided to publish our Magento 2 suite called MageSuite.io (formally known as creativeshop) as Open Source on GitHub under the OSL 3.0 license.

In this publication, we want to highlight why we are committed to Open Source and how merchants can benefit from it. In upcoming stories, we want to give you also insights on how we develop features and master challenges in Magento 2.

Open Source improves Speed of Innovation.

From the very beginning of 2001 our agency always used Open Source technologies and frameworks. It allowed us to deliver our clients innovative web applications in a fast-changing online market.

But is it wise from a business perspective to give code access to our advanced Magento 2 CMS “Content Constructor” and other great features? After all, this suite of features is worth more than one million Euro, and we’re giving it for free not only to potential clients but also to other agencies and competitors.

Magento 2 CMS “Content Constructor”

Open Source means no vendor lock-in.

We think it’s a good idea. It’s the only way to create an even more crucial USP for our clients: Getting rid of the vendor lock-in.

Many agencies and software houses enrich themselves by locking-in their clients into their software and technical stack. Changing the agency is often equivalent to shutting down the current software solution and re-build it from scratch, which is expensive of course. The onboarding of in-house developers is tricky too and often not sustainable.

We want that our clients know they’re independent, and their software investment is enduring.

To achieve that we, first of all, build our eCommerce solutions on leading technologies in the eCommerce industry such as Magento, which is the only leader based on Open Source according to Gartner. And by the way, it is the most contributed PHP repository, too.

With more than 300.000 developers around the world including a reputable certification program, our clients become independent of any vendor.

Another significant advantage is that our merchants can collaborate and share the investment of developing new features for CMS, performance, UX or marketing. We will not publish custom and not common features of course.

Even in case you will switch to another vendor or move the entire web development in-house, you can be sure there will be continuously new releases of the MageSuite on GitHub.

Popular Merchants doubts and questions.

Won’t all webshops look and feel the same?
No. All merchants have a custom theme.

Take a look on this small selection of MageSuite shops:

Isn’t my USP gone?
No. A reliable, fast, secure and easy to use eCommerce system is the fundament of your business but not a unique feature among your competitors. Your unique selling points are great products, fair prices, excellent customer service and a perfect customer journey.

Especially as an SMB, you have to keep up with the excellent eCommerce systems of the leaders like Amazon, Otto, and Zalando having hundreds of outstanding developers. You can do this only by going Open Source, which is by the way also Zalando’s and Otto’s approach as well.


We couldn’t find any reason why not to go Open Source.
On the other hand, there are countless advantages both for our clients and us to open it to the Magento community.

Call for contribution.

We want to give insights on how our roadmap of the MageSuite looks like and document technical solutions and decisions on features. By doing that we want to inspire and encourage more developers to contribute for improving quality and feature scope of the MageSuite.

See you on GitHub: https://github.com/magesuite/magesuite

Feel invited and stay tuned for more stories and updates.