How to Navigate COVID-19 as a Creator
COVID-19 has affected every industry in some way, shape, or form. Luckily, creators have a unique opportunity to reach viewers who are looking for content to fill their lockdown days. Some creators are pivoting to other platforms (the rise of TikTok helps), and others are expanding their brand to something other than media. It can be tricky to navigate the space with sensitivity during a year like 2020, but it’s not impossible.
Here’s how you can adjust your content gracefully and still earn your income:
- Ask your audience where they are (or where they’re willing to go). Have they moved to TikTok? Are they willing to pay for a Patreon membership? Find out what they want to see from you.
- Offer content that is beneficial. It can be educational or entertaining—think about your skills and how you can turn that into something consumable.
- Invest in other revenue streams and see what fits for you and your audience. We have an article dedicated to that, check it out!
Look to these creators for inspiration on navigating hard times
On August 5th, Amanda Perelli led a Zoom panel discussion with creators, Katy Bellote and Ruby Asabor. During the discussion, both Katy and Ruby mentioned they stopped partnering with brands for sponsorships. Katy talked about how it felt morally wrong to promote products when she knew how many people were struggling with money right now. Similarly, Ruby stated she stopped doing brand deals in March due to the Black Lives Matter movement. It was hard to implement sponsored content organically with what’s happening right now.
However, both of them didn’t stop the hustle. Instead, they found what was going to benefit their audiences.
Katy, with a background in graphic design, created a Patreon account to provide teachable content like how to use Photoshop or build a better resume. Katy used her skills as a creator to not only produce content and earn money for herself, but she also helped her audiences in this difficult time.
Ruby is an advocate for diversifying your income (yesss, same here!), so she started Lavish Life Academy. Ruby educates members on business/brand or Forex trading. With membership, Ruby also offers a community in which you can learn and find financial resources from.
One of our other favorite creators, Jada Jones, is hosting training courses. She’s built a successful channel, so she’s sharing her experience and knowledge with others who are looking to turn to YouTube into a business while we’re all stuck at home.
These are great ways to take what you know and turn it into something lucrative for both you and your audience. Earning money and creating content doesn’t have to be disingenuous. In fact, it should be helpful and productive—for both parties.
What are your thoughts? Do you have any tips on how to be sensitive and productive in era of COVID-19? Let us know what you think in the comments or on Instagram and Twitter!