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Creators Hub

Every Professional Writer Needs a ‘Brand’

Here’s how to build one

I know that this is how many of you feel when I use the word “brand”. It’s okay.

A couple of weeks ago, I wrote a column about why journalists need to pay attention to their “brands,” and this is the promised service-y follow up column about what you need to do at minimum if you are not already a rich and famous person who either does not need to worry about these things because job security is not an issue for you or because anyone…




Creators Hub is the official resource for writing on Medium. You’ll find advice for succeeding on Medium, spotlights on thinkers across the platform, and inside secrets from fellow creators. We’re here to help you write better, post smarter, and connect with more readers.

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Elizabeth Spiers

Elizabeth Spiers

Writer, NYU j-school prof, political commentator, digital strategist, ex-editor in chief of The New York Observer, founding editor of Gawker

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