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Creators Hub

Yes, Writers Still Need to Be on Twitter

Elon Musk aside, Twitter is still important if you have a personal brand

Photo: Boris Zhitkov/Getty Images

I’ve written about why journalists who are not tenured at big institutions need to think about how they present themselves online and in public, and that the cumulative effects of their work and how they do this constitutes a “personal brand.” I understand why a lot of…

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Elizabeth Spiers

Elizabeth Spiers

Writer, NYU j-school prof, political commentator, digital strategist, ex-editor in chief of The New York Observer, founding editor of Gawker