Jun 30
9 min read
Why A Good Idea Takes 13 Years To Arrive
The amazing power of the “slow hunch”
In his terrific book Where Good Ideas Come From, Steven Johnson wrote about a fascinating aspect of big ideas:
They take a long time to bake.
We like to think that big ideas come from a sudden “aha” moment, but as Johnson argued, this most often isn’t true. He investigated a bunch…
