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Why A Good Idea Takes 13 Years To Arrive

The amazing power of the “slow hunch”

via Pixabay

In his terrific book Where Good Ideas Come From, Steven Johnson wrote about a fascinating aspect of big ideas:

They take a long time to bake.

We like to think that big ideas come from a sudden “aha” moment, but as Johnson argued, this most often isn’t true. He investigated a bunch…

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