Pretty Websites Don’t Sell Things. Words Do

Learn how to use words to persuade and profit

Photo by Firmbee.com on Unsplash

I remember when I started my first online store.

I was pretty stocked.

Getting the' perfect' domain name took me three days of research.

Then I paid for web hosting, got the prettiest website template, and built my site.

It was a dropshipping store, I was selling watches that I shipped from manufacturers in China using a site called Aliexpress.

After a week of setting everything up, my store finally went live.

I was now in business, and I’d reached the elusive entrepreneur status, so I changed my Twitter bio to “eCommerce Entrepreneur”.

Then days went by, I posted on Facebook, Instagram, and Twitter.

I waited for customers to come but no one showed up.

I thought that if I built it, they would come. Looking back now, I realize how wrong I was.

Building up the website and getting everything fixed up was just step one. The real work lies in promoting and selling.

The watches I was selling weren’t bad though.

At the time, they were the hot thing and I was even among the first to start selling…