Thirty Thousand People in 17 Days

How I helped build an anti-platform activist movement

Kristi Cassidy
Creators Rising
2 min readApr 7, 2022

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Photo by Miguel Bruna on Unsplash

Three weeks ago today, I walked back to my apartment from dropping off my youngest kid at the bus, and I looked at the outside of the building (which isn’t nice) and thought about the inside of the building (which is just a few levels above shithole) and I thought, Really? I’m going to try to go up against an 18 billion dollar corporation?

I’m crazy.

Yesterday, I enjoyed a small break. Well, I worked like hell on a bunch of social media and blog posts.

The day before, I spoke to 6 different media organizations and did interviews with 4 of them. We’ve been featured in Buzzfeed, The Verge, and Fortune so far, and others that I’m forgetting.

We’ve interviewed with NPR, multiple local stations, and CBC in Canada, and we have so much coverage coming out over the next week or so that I won’t even try to list it all.

I’m not bragging about this. I’m in shock.

But I do want to tell the story of how this came to be. What it takes to go from that defeated state to fighting back with all you have in you.

How it feels for that fight to be joined by dozens, then hundreds, then thousands of people.

But first I have to tell you the story of what happened to bring me to that point.

It’s the story of the death of my Etsy shop.

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Creators Rising
Creators Rising

Published in Creators Rising

Telling the stories of makers, artists, artisans, crafters, vintage sellers, illustrators, designers and more growing creative handmade businesses online in marketplaces and platforms like Etsy as well as their own websites. Now accepting submissions.

Kristi Cassidy
Kristi Cassidy

Written by Kristi Cassidy

I dream things. I write them down.

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