Pardot How To’s: Creating a Webinar Invite Journey in Engagement Studio

After yesterday’s post, I thought it would be a good idea to do a speedy run through of creating an Engagement Studio program for an upcoming webinar event to both show how it’s done and highlight the differences between doing the same process with Completion Actions.

In this video I walk us through designing the journey in Engagement Studio — from sending the initial invites to all the forms, follow-ups, and reminders that follow. We look at how you can use actions, rules, and triggers to personalize and contextualize your prospects experience throughout the campaign and opportunities for expanding the journey once you have the basic structure in place.

So fire up Pardot and follow along!

And, as always, if you want some more personalized help or need a hand with your something else in your Salesforce org — drop us a line! We’re always happy to help!

In the meantime, keep working hard, smart, and happy. We’ll see you in the cloud.