Bulletproof Chooses Cresicor as its Trade Management Solution
Cresicor is excited to announce the newest addition of Bulletproof to its trade management platform! Bulletproof is a top natural consumer packaged goods brand that has disrupted multiple planograms with their cutting-edge science and innovation to offer consumers a cleaner and healthier way to live.
Driving greater returns from trade promotions is a must as Bulletproof plans for 2021. By implementing Cresicor, Bulletproof is armed with trade solutions that fit their needs. Cresicor streamlines communication, accountability, and insights to save +80% of time otherwise spent in an Excel-based system.
“Choosing Cresicor was a no-brainer,” says Chris Tardif, VP of Sales at Bulletproof. “They have trade management for brands like us down to a science. Cresicor offers a strong toolset to streamline the trade process, ensuring that we are maximizing every dollar spent.”
Bulletproof is also utilizing Cresicor’s Deductions Scanning and Matching add-ons. These modules automatically scan and match deduction reports to trade promotions, automating an otherwise tedious process. They enable the generation of proactive insights, leading Bulletproof to optimize cash flow and significantly increase profitability.
Cresicor’s best-in-class implementation team worked alongside Bulletproof and achieved a customized, optimized platform in under three months. “With Cresicor’s great customer service and streamlined processes, we have picked up significant efficiencies, while achieving pinpoint accuracy within trade management,” said Lizzy Bauer, Trade Manager at Bulletproof.
About Bulletproof
Bulletproof 360 is a leading health and wellness company offering integrated mind-body nutrition products designed to help consumers unleash their full potential. The Bulletproof portfolio provides a wide range of products ranging from clean coffee, MCT oil, collagen protein, snack bars to supplements. Founded by Dave Asprey in 2014, Bulletproof always uses the highest quality, science-backed, clean ingredients to create keto-friendly products. Bulletproof products are sold in leading retailers nationwide, as well as online at Bulletproof.com and Amazon.com. Additional information about the brand, products, recipes, and more can be found at www.Bulletproof.com. Twitter: @bpnutrition Instagram: @bulletproof
About Cresicor
Cresicor is a trade promotion management (TPM) software built by and for people in the consumer-packaged-goods (CPG) industry. We provide a range of services and solutions in strategy, consulting, technology, and reporting. We are designed to fit the quintessential business model of smaller natural CPG companies that typically rely on indirect business models.
Historically, the CPG industry has experimented with several solutions to TPM. As the complexity of trade has risen, the need for process improvements has also increased. Spreadsheets no longer deliver the clean and concise information needed to support trade promotion decision-making. To achieve optimal growth, trade spend needs to be viewed as a series of thoughtful, purposeful investments, not just the cost of doing business. Cash flow is of top priority to businesses — at Cresicor we can help each brand understand how to accurately organize, track, and forecast spend, and thus how to more efficiently utilize cash flow. With our easy-to-use platform and industry-leading experience, we pride ourselves in our ability to bring businesses to the next level. Check us out at www.cresicor.ai.
