LesserEvil Chooses Cresicor

For Their Next Stage of Growth

LesserEvil is famous for leading the better-for-you snack market with its premium portfolio of tasty snacks.

Through a one-stop platform, LesserEvil’s sales team is united around planning and executing promotions. By improving communication, accountability, and efficiency across departments, Cresicor bridges sales, and finance. This allows LesserEvil to re-deploy time spent planning and communicating around trade to actively selling and optimizing their budgets.

LesserEvil is also utilizing Cresicor’s deduction scanning module. This module is an essential tool for any sized business to reduce the time spent churning through deductions and instead repurpose towards disputing and reporting.

“Cresicor is a home run, there is no way to stay on top of trade without them and they are a critical piece of our 2021 and 2022 growth goals.” Josh Reed, VP of Sales, LesserEvil

With Cresicor’s expert customer service and best-in-class implementation, in under 3 months, the LesserEvil team is now saving over 20 hours a week versus their prior trade management process.

About LesserEvil

LesserEvil Healthy Brands, LLC transforms snack time into mindful moments by creating tasty, on-trend snacks and other light bites from the simplest, most sustainable, and functional ingredients available. Recognized in 2020 as Whole Foods Market’s National Award Recipient for Raising the Bar for Quality, the Danbury, Connecticut-based company produces a premium portfolio of better-for-you options including Organic Popcorn, Grain-Free Organic Paleo Puffs, Grain-Free Power Curls, Keto Certified Mini Cookies, Grain-Free Organic Veggie Sticks lines and toddler snack line Organic Lil’ Puffs. LesserEvil products are available through natural foods, conventional, and specialty retailers nationwide. Visit www.lesserevil.com to shop or learn more.

About Cresicor

Cresicor is a trade promotion management (TPM) software built by and for the consumer-packaged-goods industry (CPG). From campaign creation to deductions management and promotion measurement, we help brands manage every element of trade spend. We are designed to fit the quintessential business model of small to midsize CPG companies. With our easy-to-use platform and industry-leading experience, we pride ourselves on our ability to bring businesses to the next level. Visit cresicor.com to learn more.