England cricket team new video

The England and Wales Cricket Board (ECB) recently selected New Balance to be their new kit sponsor, replacing Adidas which has scaled back its interest in the sport.

New Balance has released a marketing campaign recently with #MyFutureSelf hashtag to tell the would-be England international test cricketer about being on “a staircase to greatness”.

The idea is to encourage test cricket amongst the young generation which is always welcomed considering that format is dying rapidly.

Only 676 people have ever played Test cricket for the England Men’s team. 676 in 140 years. Note to #MyFutureSelf: Greatness isn’t given… What would you tell yourself?

The words in the video propelled by northern bass and set against an intense musical accompaniment quite unbefitting the form of cricket where a game can last five days. It has received a mixed reaction with their letter version of the campaign taking a bigger hit (twitter being twitter).

I don’t know about others but I find the video refreshing and welcoming. Seeing my cricket stars in a fresh look (kit) in an inspiring tone is always welcomed just before the cricket season starts.