The Apple Case: AirTag

By ADventure

The AirTag is a small circular tag which is designed to be attached to items like keys and wallets to allow these accessories to be tracked using Bluetooth right alongside Apple devices in the Find My app.

Since AirTag’s launch last April, users have written in to share countless stories of AirTag being instrumental in reuniting them with the things they value. Thanks to AirTag and the Find My app, a customer who lost his wallet on the subway was able to track it down at a station across town.

Even though Apple’s AirTags were billed as a cheap and easy way to track everything from your keys and wallet to your backpack, in recent months, there have been a number of reports of the small button-sized device being used by stalkers and thieves to track people.Police across the US have received reports of devices intended to help locate lost items, being used for nefarious purposes.
AirTags have proven easy to abuse — police in New York, Maryland, Idaho, Colorado, Georgia, Michigan, Texas and elsewhere both within the US and internationally, have reported instances of AirTags being used to stalk individuals, as well as to target cars for theft.

Cases

〬On 14 January, police in Montgomery county, Maryland, responded to a call from a person who was stalked home from a movie theater after an AirTag was planted on their car.

〬Around the same time, two California women called 911 after receiving a notification that their whereabouts were being tracked while out shopping.

Brooks Nader, a 26-year-old Sports Illustrated swimsuit model, was walking home alone from a night out in New York when she received a disturbing iPhone notification telling her she was carrying an “unknown accessory”.

Apple’s Update: Their statement

In an official statement, Apple says it will cooperate with police “to provide any available information” about unknown AirTags people discover on their person or property.’’

We have been actively working with law enforcement on all AirTag-related requests we’ve received. Based on our knowledge and on discussions with law enforcement, incidents of AirTag misuse are rare; however, each instance is one too many. Every AirTag has a unique serial number, and paired AirTags are associated with an Apple ID. Apple can provide the paired account details in response to a subpoena or valid request from law enforcement.

Advancements Coming to AirTag and the Find My Network

  1. New privacy warnings during AirTag setup: In an upcoming software update, every user setting up their AirTag for the first time will see a message that clearly states that AirTag is meant to track their own belongings, that using AirTag to track people without consent is a crime in many regions around the world

2. Addressing alert issues for AirPods: We’ve heard from users who have reported receiving an “Unknown Accessory Detected” alert. We’ve confirmed this alert will not display if an AirTag is detected near you — only AirPods (3rd generation), AirPods Pro, AirPods Max, or a third-party Find My network accessory. In the same software update, we will be updating the alert users receive to indicate that AirPods have been traveling with them instead of an “Unknown Accessory.”

3. Updated support documentation: Apple is updating its unwanted tracking support article on apple.com to communicate the safety features built into AirTag, AirPods, and Find My network accessories. This page now includes additional explanations of which Find My accessories may trigger an unwanted tracking alert, more visuals to provide specific examples of such alerts, and updated information on what to do after receiving an alert. There are also links to resources individuals can use if they feel their safety is at risk, such as the National Network to End Domestic Violence and the National Center for Victims of Crime.

Also a series of updates…

1.Precision Finding:This capability allows recipients of an unwanted tracking alert to locate an unknown AirTag with precision. iPhone 11, iPhone 12, and iPhone 13 users will be able to use Precision Finding to see the distance and direction to an unknown AirTag when it is in range

2.Display alert with sound: When AirTag automatically emits a sound to alert anyone nearby of its presence and is detected moving with your iPhone, iPad, or iPod touch, we will also display an alert on your device that you can then take action on, like playing a sound or using Precision Finding,if available

3.Refining unwanted tracking alert logic: An update to the unwanted tracking alert system to notify users earlier an unknown AirTag or Find My network accessory may be traveling with them.

4.Tuning AirTag’s sound:Currently, iOS users receiving an unwanted tracking alert can play a sound to help them find the unknown AirTag. We will be adjusting the tone sequence to use more of the loudest tones to make an unknown AirTag more easily findable.

“We design our products to provide a great experience, but also with safety and privacy in mind. Across Apple’s hardware, software, and services teams, we’re committed to listening to feedback and innovating to make improvements that continue to guard against unwanted tracking.” — APPLE

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Theodora Filopoulou
Crisis Management Simulation Lab by ADandPRLAB at Panteion University

Currently a student in Communication, Media and Civilisation at Panteion University. Nevertheless, a human dedicated to art.