It’s those little frustrations

Thinking about frustrations in product design and user experience reminded me a couple little underrated frustrations. Like looking for a pen that actually writes and near where you want to use it when jotting down a random thought.Is it asking too much for people not to walk off with workable writing materials?

In a world of a million little frustrations, which may seem small but add up over time, we don’t want one small issue on our product sending a potential customer packing. The digital era is booming and competition is immense. Hence the need to conduct usability testing before rolling out a product or new features to the public.

Agile teams are frequently shipping and continuously developing new features.The only way we can hope to build better products is to see how people are using what we build, find out their challenges while using them, and then make them better.

See, the instruction manual is headed for extinction

These days very few people actually read instructions manuals. We all want to explore and discover. Thus a product should be well designed to lead us onto what it does without wasting time figuring it out.

We all want to experiment and not have technology make us feel stupid. Thus in designing user facing and highly interactive products, clear design and flow is a major key.

It’s in those little frustrations that:

A potential customer uninstalls your app after barely three days of use.

A potential customer tweets at you complaining about your product discouraging others from trying your application.

A potential customer switches to use your competitor’s product because they have an easy choice.

Crispytest is a crowdsourced usability testing platform, that is keen on user centered designs. We help eliminate those little frustrations, from getting to your esteemed customer. We offer a platform where agile teams can conduct agile User Experience testing and monitor feedback from potential customers.