Product Tip: Setting up Mixpanel
Product Analytics For Product People
It’s easy to set up Mixpanel for your product analytics. This is because it’s simple, fast, and has great documentation so you can get up and running with ease.
As stated in our previous writeup above, understanding why things happen in your product is critical for every startup, so the time required to get analytics up and running is well worth it.
Create an account with Mixpanel. This will lead you to this interface if you are using Mixpanel classic. The new interface looks different but functions the same.
Then create a project. My project name is test. Then copy the code snippet as directed to your page.
I am tracking several events on a form. I’ve tied events to something like buttons and links, clicks and form submissions.The forms gets fired when the form is submitted successfully.
Track an event is the most important and frequently used Mixpanel function.
mixpanel.track("Our first event", {
"Order of events": 1,
"id": "6ttty"
});This is how my insights look like
Then I can segment my view according to events and properties
I can then create a funnel from the events. This gives me an overview of the user journey
Track retention
Overview of people analytics from the profile we created using
mixpanel.identify("tessie@gmail.com");mixpanel.people.set({
"$first_name": "Tessie",
"$last_name": "Waithira",
"$email": "tessie@gmail.com"
});
You can then send follow up emails to people as they move through the user flow.
Mixpanel is more targeted focusing more on events than page views as with google analytics. The data provided offers lots of possibilities. Depending on your package, you can create millions of events and insights that Mixpanel can help you gather.
