Caring about our Public API partners’ Developer eXperience

Paul Mathon
Criteo R&D Blog
Published in
1 min readJul 11, 2023

A new article in the Criteo DevXDays series. You can find all the articles about Developer Experience at Criteo here.

Photo by Rezvani on Unsplash

The Criteo API empowers developers to programmatically build on the world’s largest advertising network. We have two lines of products: Marketing Solutions API and Retail Media API. With the API, you can unlock the power of Criteo’s industry-leading innovations. Leverage Criteo’s powerful targeting solutions to create flexible apps customized to your needs, then automate and scale them.

Caring about external developers using your public API makes total sense. It affects your company strategy and reputation. Plus, making your API easier to use helps to attract more developers and reduce support costs.

So, what do we need to provide to guarantee a smooth and successful developer experience for an external partner?

Join my talk, where he will walk you through the steps an external developer would follow in her journey to use our Criteo API and sleep well at night.

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