Consumer: “What’s in it for me?”

The consumer’s battle between a product’s value and price

Although dogs are loyal, some can be stubborn and disinterested just like a consumer (Photo Credit: meredith hunter)
Reality: If you build it, they will not come.

Scratching the surface

“How does this help me? Is the price worth it?”

Consumers are always balancing price vs. value

Devil’s in the details

“Optimism is highly valued socially and in the market…” — Kahneman

Will you make them feel better?

Will you provide a gain that they did not previously have?

Will you remove some pain in their life?

True vs. superficial benefit

Quantifying the typical consumer hurdles is powerful for pinpointing where to focus our efforts.

The Trial Hurdle

The Acquisition Hurdle

The Subscription Hurdle

Never-ending juggling act

Learned something? Click the 👏 to say “thanks!” and help others find this article.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Amanda Woo

Obsessed with technology, products & people | Founder of Interesting By Default | Director of Product at Cognizant