New Funding Announced

Croma receives new investment to accelerate growth and expand our service to leading customers around the world.

Every startup goes through several stages of validation since the day is born until it becomes a sustainable business that can serve their customer for the long run. When we started Croma, the story was no different.

Before a single line of code was written or a screen designed, we met with 7 digital editors and asked them to validate our ideas up-front. We moved to the next step, of actually building the product, only after we heard them say in unison that the problem we were trying to solve was their “number one pain”.

Once the product is out on the street, the second validation comes from the customer base. For us, that meant news organizations actually paying to use our product. We were lucky to find the best partners in the world and today Croma gets more that 500 sessions per week from journalist and editors from around the world. In startup lingo, that’s called market fit.

The final validation comes when an investor likes you product — and the team behind it — and decides to invest venture capital in the company. The idea behind it is to accelerate the development process and grow the company to it’s maximum potential.

Today we are proud to announce that 500 Startups, the leading accelerator and venture fund in Silicon Valley, is investing in Croma. That investment will allow us to grow faster and expand our current product offering while improving our ability to serve our customers in the long term.

You can read the full announcement in TechCrunch and 500 Startups blog.

Stay tune for some exciting product announcements and be sure to join us during our upcoming presentation at the GEN Summit in Vienna next June 21st.