Illustration in learning: Drawing maximum engagement

Paige Talbot
croomo
Published in
3 min readFeb 20, 2017
Back in the day when people used to actually enjoy their laptops

Illustration in learning can really improve any boring topic. Kick that content into shape with illustration and get that engagement skyrocketing through the roof.

Here are just a few ways illustration in learning gets people involved and how it will improve your business too.

Lasts longer

Forget 90s frosted tips and ThinkPad laptops. Illustrated imagery is timeless*. No longer do we have to worry about dated technology, scenery, fashion, etc. Characters can be minimal or entirely inhuman to avoid ‘social-age’. Even if you did have an issue with dated illustrations, they are still totally…

Customisable, unique and easy-to-update

With new iPhones being popped out of the Apple factory faster than you can say ‘I miss Steve Jobs’, technology is rapidly changing. This means that images of current technology quickly become old news.

Luckily, technology has actually got your back. That old iPhone 4? Poof! Now an iPhone 7 Plus in Rose Gold. That’s the magic of illustration. Not only will your images be consistently up-to-date and modern, but they can also be customised to your brand in an entirely unique way, no worries. With customisability comes whole new possibilities, meaning…

Just look at this. It took 136 days with a staff of 42 men, women and children and still looks pathetic.

Anything is possible

Want a pink duck in space with a tutu? Yeah, I didn’t think so. If this kind of image was something you needed though, you could totally make it happen. Illustration means there are no limits to your imagination. Not only that but it’s going to start saving you a lot of time too, which inevitably means you will be able to…

Save those dollars

Forget the pink duck thing. What if we just wanted an all-Aussie blue-collar guy in front of a south Brisbane build site? The costs associated to gather all the resources for a photo-realistic shoot would be emptying your wallet in record time. Illustration means minimal workers, minimal resources and much, much lower costs. The best thing? If that character isn’t smiling enough? Grab those anchor points and drag them all the way into happiness hyper-drive. Speaking of which, illustration can also make your content…

Exciting and engaging

If a picture paints a thousand words, how many words would a pink duck paint? Surely millions. Since the realms of illustration are endless, fun can be had in so many ways. We can add colour, humour and odd little aliens (if that’s your thing) to really start engaging our audience. Banking solutions and loan rates are endlessly boring. Put a pink duck in there to help guide the user through and suddenly, it’s the best damn duck course they have ever done (but luckily they also learnt some stuff about banking and loan rates).

Billy really wasn’t expecting to have fun during his Banking Solutions and Loan Rate course

Illustration can set you apart, save you tonnes of money and ramp up your content to the max. Photography is a great and super easy resource to use for your learning but there are just so many more possibilities and engagement opportunities in illustration that sometimes go unnoticed. Push the bounds, open your mind and explore the curative powers of illustration for your learning!

--

--