Advertising: The Metaverse Money Making Manoeuvre

Published in
3 min readApr 15, 2022

#Decentraland is one of the most prominent names when it comes to the Metaverse — a decentralized virtual world, made up of land that can be owned by players as NFTs. In the Metaverse, you can buy land to hodl, to trade, or even to use to build on in the virtual world. Stores, museums, art galleries, casinos, the world is your virtual oyster.

Metaverses like Decentraland are home to a huge range of other NFTs too — wearables to change what you look like in the Metaverse so you can look as cool, stylish, or as outlandish as you like. These can all be bought and sold from and to other players — one of the ways to make money on the Metaverse.

There’s a new wave of passive income flooding into Metaverses too — driven into by the sea of brands and big names in the real world, that want to secure their spot on the virtual world. There’s a list of names including Samsung, Coca Cola, Nike, Adidas, Atari, Louis Vuitton and Domino’s Pizza who have dipped their toes into the waters of the Metaverse, and they want to dive and start swimming — they are the big sharks after all. And brands have the perfect way for brands to get onto the Metaverse.

Advertising dominates the real world — it’s a money making force, driving consumers to brands and brands to anywhere that can effectively deliver Ads to said consumers, and brands are quickly realizing that there are whole new virtual worlds that they haven’t conquered yet. When it comes to the Metaverse, everything comes with an upgrade — and that includes the future of Advertising.

In this next digital age, you’ll be able to see the Ads that you want to see from the brands that you love and interact directly with them to buy things — digital assets, NFTs, and even physical things in the real world too. It allows for a future in which you could get a burger at a fast food restaurant in the Metaverse and have it show up for you to enjoy in a few juicy minutes, order shoes after trying them on your avatar for size and having them delivered to your door, catch new films at the cinema with your friends without having to leave your house — the Metaverse takes you from living in the world, to really being a part of it.

With the Metaverse expecting millions to hop on the virtual rocket and move to the Metaverse to experience the enhancements it brings to the way that we work, shop, socialize, and generally live, brands are in need of a way to get their Ads to the masses so that they can reach their fans everywhere — Ad Infrastructure that can span the distance of the Metaverse and standardize the way Advertising in the virtual world happens.

Cros heard the call, and duly answered. We want everyone to be able to harness the power of Advertising on the Metaverse through our Advertising Infrastructure that allows everyone to earn, a hub for Advertising, NFTs, and passive income on the Metaverse.

You will be able to come to Cros and create NFTs — billboards, wearables of all kinds — t-shirts, jackets, masks, accessories, you name it — and link them with Ads. You could then send these NFTs into all of the different worlds of different Metaverses, and brands could then showcase their products on them in an ultra interactive environment — billboards, t-shirts and hats in Crypto Vegas, at sporting events or parties in the Metaverse, the possibilities are endless.

Using Cros’ technology, these NFTs bring holders passive income from Advertising revenue — and you’ll be able to buy and sell these Advertising Assets on the Cros platform too. In essence, we’re setting out to set the standards and to simplify the whole process — Advertisers will be connected with Metaverses and their Audiences, and NFT holders and communities of the Metaverse will have a new way to make passive income, all whilst witnessing the huge growth and mass adoption of the Metaverse through revenue from Advertising and Commerce.



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Cros is an advertising platform and protocol connecting metaverses with advertisers using blockchain smart contracts. Find out more at: