Published in


Businesses in the Metaverse — A World of Infinite Opportunities!

The concept of the ‘Metaverse’ is more than just a popular buzzword, it proves how rapidly the modern web has evolved since its inception. The Metaverse heralds the reality of the current paradigm shift in the world towards a digital domain. Truth be told, the metaverse is rapidly merging into different facets of our daily real-world interactions that we know today, especially with retail and e-commerce. In essence, the metaverse is going to play a large role in the future of business. Therefore, it is vital to stay on top of this trend to understand how individuals and businesses are taking advantage of it.

We live in a rapidly changing world, thus, individuals and companies need to stay relevant in an evolving digital ecosystem. As needs are changing, brands, companies and solution providers must continuously step up to meet today’s demands. The Metaverse enables businesses to achieve this by helping them connect with customers more personally through immersive platforms. Different companies and luxury brands are already taking advantage of the metaverse. With the likes of Nike and Louis Vuitton already taking bold strides in this direction. Interacting through the metaverse facilitates the generation of more data that can be used to customize experiences and optimize marketing strategies. In this piece, we’ll take a look at case studies of current trail blazers on the web.

Key Players in The Metaverse

According to Globenewswire, this includes Roblox, Meta (Facebook), Microsoft, Unity, Epic Games, NVIDIA among others. The rapid development saw the emergence of oversight groups like the Metaverse Standards Forum, which aims to drive interoperability, to make it easier for developers to build across platforms. Let’s examine what these companies are building, and how they are using the metaverse.


One of the most successful names in the virtual world of metaverses is Roblox. Founded in 2004, the platform now boasts of 47 million daily active users globally. Roblox is focused on building an immersive world within existing gaming platforms and tech. Whilst the game itself is free to play, Roblox facilitates in-game purchases, community developers receive rewards in Robux, generating its largest source of revenue from players that buy Robux, it is reported that about 54% of its revenue can be attributed to Robux sales on Google and app stores.


The renowned tech giant is one of the key players at the forefront of shaping the future of the metaverse. With the announcement of its $69 billion deal to buy gaming giant Activision Blizzard earlier this year, a deal that gave the company an edge in the next phase of gaming and virtual assets. As the next phase of the internet gradually unfolds in VR and AR, Microsoft’s deep work in immersive platforms will give it an edge as gaming moves from mere screen-based interactions to immersive experiences.


NVIDIA is one of the most important players in the world that is pushing the Metaverse market. The company kicked off 2022 announcing that It would grant free licenses for its Omniverse software to artists and other creatives, who will help build virtual worlds for the metaverse. This was an excellent move for a company that had its graphics processing units (GPUs) already dominant in the gaming and 3D simulation world, setting the company up as a key player in the future of the metaverse.

How Individuals Are Monetizing The Metaverse

With the increasing popularity of the metaverse, a lot of investors are becoming more curious about how they can create an income stream using the metaverse. For instance, Metaverse real estate has attracted a lot of attention, with brands looking for places to call their own, and even small businesses trying to get in ahead of the rush. There are just as different kinds of real estate opportunities in the metaverse as there are in the real world, thus, an investor is likely to see returns if proper plans are put in place to monetize the metaverse journey. Here are a few options for making money in the Metaverse.

  • Play to Earn Games
  • Online Shopping
  • Event promotion and hosting.
  • Become Real Estate Dealer of Prime Properties
  • Land Renting on Metaverse
  • Run eCommerce Business on Metaverse and Delivery in Real World
  • Metaverse Architecture and Designer
  • Open Art Galleries
  • Metaverse advertisements.

Individuals That Have Made Money From the Metaverse

From the various options listed above, there are people who have earned money from the metaverse. It’s interesting to note that celebrities and artistes are also at the forefront of adopting the metaverse. With platforms such as The Sandbox quickly gaining popularity among artistes and content creators, given its user-friendly attributes and play-to-earn blockchain version. Whilst critics have raised concerns about celebrities “cashing in on the hype” around the metaverse, we’ll examine some examples and what they have done so far.

Snoop Dogg

The American rapper first started building his own virtual world in September last year on the Sandbox platform, one of the world’s biggest metaverses. Recently, the rapper dropped the first-ever virtual music video produced in The Sandbox Metaverse for his track, ‘House I Built.’ Paid users in the Snoopverse will be able to visit a virtual replica of Snoop’s real-life mansion and attend virtual performances.

Paris Hilton

Hilton owns a virtual island on Roblox dubbed Paris world. On this island, visitors can explore a digital replica of her Beverly Hills estate and doghouse.

Visitors to Paris World can also explore the island in a luxury sports car or aboard a Sunray yacht. Like other virtual hangouts, Paris World will charge a fee to buy virtual clothes or book a jet-ski trip.

How Cros Is shaping The Advertising infrastructure for the Metaverse

Gradually, a lot of businesses and individuals are turning their attention towards the metaverse. Presently, there’s a huge inflow of venture funds into the metaverse. This signifies that beyond all the buzz, this concept has garnered enough attention from tech giants and top venture capitalists across the globe, everyone is now clamoring to get their share of the pie. Cros has also positioned itself as an early bird in the adoption of the metaverse. Thanks to its visionary founders, Cros is poised to harness the potential of Metaverses to power advertising and ecommerce by connecting Metaverses with advertisers and users in an innovative and decentralized process.

Cros platform aims to offer metaverses the advertising infrastructure and building tools. We will also integrate Web2 advertisement demand-side platforms and ad exchanges like Google, Facebook, Amazon, and others to bring thousands of brands to advertise in the metaverse in a fully intuitive and automated process.

Cros has identified the absence of a reliable solid framework for advertising that brands could use to facilitate cross-organization collaboration. Cros network’s protocol bridges this widening gap by acting as a decentralized cross-organization collaboration platform based on blockchain smart contracts. The platform will bring brands willing to advertise themselves on metaverses and publishers willing to publish ads on metaverses together, paving the way for an innovative, automated, traceable, transparent, and systematic process.

Cros’ Decentraland Event

Cros has announced the launch of its first product; the Cros Ads Manager platform. And to commemorate this phenomenal milestone, the team is hosting an immersive event, on Decentraland. The highlight of the event would include a panel discussion that will feature industry leaders from renowned brands like:

Amazon, Polygon, Parity, Microsoft, Huobi, Decentraland, Cros, Bitscrunch, SevenX Ventures, among others, to provide their insights on how to build a Metaverse Economy.

The event will also feature the Product launch presentation & demo on making the metaverse economy real for publishers, creators and advertisers through our Ad Platform infrastructure. There will also be an AMA session with the team from CROS, Polygon and Decentraland. The event is aimed at bolstering Cros’ vision of standardizing advertising NFTs and powering an immersive consumer economy across metaverses, this will enable everyone to earn from advertising and unlock new heights for the play and earn economy in the process.

About Cros

CROS is an advertising platform and protocol connecting metaverses with advertisers using blockchain smart contracts. CROS enables Metaverses to power Advertising and eCommerce. Connecting Metaverses with advertisers and users in an intuitive and decentralized process. Standardizing Advertising NFTs and powering immersive consumer economy across metaverses. Enabling Everyone to earn from advertising and unlocking new heights for the play and earn economy. For any questions, please feel free to reach out to us on:









Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Cros is an advertising platform and protocol connecting metaverses with advertisers using blockchain smart contracts. Find out more at: