By now, chances are that you have heard about the metaverse. That is, unless you live under a rock. After all, it is expected to become the next iteration of the internet by personalities like Mark Zuckerberg, David Baszucki, and Satya Nadella. And this is no idle dream — if the behemoth formerly known as Facebook rebranding to Meta is anything to go by.
In fact, Zuckerberg expects at least one billion people to hop on by the end of the decade. Tim Sweeney, chief executive of Fortnite maker Epic Games, seems to share that opinion and sees competition as a driving force.
Can you Earn in the Metaverse?
If it has an economy, then you can make money, surely? True. Talking of the metaverse may feel like discussing the idea of the internet back in the 80s. But make no mistake; people and businesses are already scrambling to grab a stake in that all-encompassing digital world.
Companies are already making their presence felt by building games and experiences to stay ahead of the curve. But the metaverse is not restricted to tech and gaming companies. Firms in other sectors are also grabbing digital assets in the space.
Let’s take metaverse real estate, for instance. Late in 2021, someone paid 71,000 SAND (worth about $450,000 at that time) to own digital land next to rapper Snoop Dogg on the Sandbox metaverse.
And that is by no means an outlier. The most expensive plots are sold and bought for up to millions of dollars as investors have rushed to seize the opportunities presented. In 2021 alone, land sales in the space exceeded $500 million.
Each parcel of digital real estate is essentially an NFT on the blockchain — unique and non-interchangeable. It is the same for other assets; virtual goods, wearables, collectibles, and even experiences. Metaverse platforms have limited amounts of plots, a factor that helps to drive their increasing value.
Much like in real life, real estate in the metaverse represents the chance to own ever-appreciating assets that can fetch passive income. Landowners can earn money by selling their plots for higher than they bought them. As the demand for metaverse real estate soars, renting is another potentially juicy option.
However, in another reflection of physical reality that is not nearly as exciting, the early bird tends to get the fattest worm. You may find that you are priced out if you did not get in the game early enough. Putting it into perspective, the cheapest LAND plots on Decentraland now sell for about 3 ETH. At the token’s ATH, that would cost you close to $15,000.
How Earning Works in the Metaverse
The days of 1000+ ROI may be gone, even though the metaverse is still blossoming. But don’t fret; there are other ways to earn sizeable income in the virtual world.
Several attributes form the core of the metaverse, two of which are synchronicity and persistence. Why are these important? For one, it will exist in real-time and continuously for everyone. The second is related to this; there will be no pauses, no resets.
Consequently, many businesses and brands are taking advantage of this to establish an ever-present spot in the metaverse. Adidas, Coca-Cola, Nike, Wendy’s, Samsung, Louis Vuitton, Hyundai, Sentosa, and Domino’s Pizza are just a few of the big brands looking to benefit from the opportunity.
If you are wondering what the ultimate motive is, it’s advertising. When everything is taken into consideration, every business eyeing the metaverse aims to reach audiences there. They want to spread the word about their products and services to snag (and retain) users.
With businesses from a broad spectrum of industries racing into the metaverse, it is becoming a new advertising frontier. Throw in things that will become commonplace soon enough, like live music concerts, and advertising is gearing to become a much bigger industry than it is now.
How can this make you money, you ask? As brands troop in to explore the advertising in the metaverse, they will need assets to display their ads. Think billboards, screens, wearable merch, and holograms. Anyone who owns these assets stands in an enviable position; they can offer advertising avenues for businesses and earn money in return.
Imagine owning an asset on which a major company can launch its ads in metaverse platforms like the Sandbox and Decentraland. The potential for passive income is limitless.
Land owners also stand to gain from this opportunity. Instead of allowing your land to lie idle, you can deploy an ad asset so companies can advertise on it.
What is the Future of Earning in the Metaverse?
While the means to earn metaverse income we have just discussed are thrilling, a significant issue has blocked its implementation.
Interoperability is another metaverse attribute — a property that will unify different metaverses and their economies. Unfortunately, so far, the lack of clear partnerships and integrations means that metaverse platforms operate largely in isolation.
The problem here for advertisers is a significant one. Say you want to deploy a billboard to reach audiences in the metaverse. You would have to do so separately on each platform, as users on Decentraland, for instance, will be unable to interact with your ads on the Sandbox.
The solution is clear: a cross-platform advertising solution that will bridge different metaverses. This is what Cros provides. As an advertising infrastructure provider, Cros will enable you to create NFTs that can present ads. They can come in the form of billboards, wearables, and merch that will allow businesses to display their ads. What’s more, these ad assets can operate across multiple metaverses.
In essence, Cros is setting the standard for what advertising will look like in an interoperable metaverse with unified systems. With products like its Ad Bidding Platform, advertisers, metaverses, and communities can seamlessly connect, presenting a passive money-maker that does not require that you own digital real estate.
You don’t need to worry too much about how you will market your ad assets either. Cros will notify businesses about available advertising spots before metaverse events. Remember virtual music concerts featuring global stars like Justin Beiber and Travis Scott? They are not a fad and will only become more common as adoption widens.
Powered by smart contracts, the Ad Bidding Platform will allow businesses to bid for those spots to place their ads.
Already, Cros is building partnerships with major metaverse players like Microsoft, Decentraland, the Sandbox, Polygon, Polygon Studios, Roblox, and IQ Protocol. And there is so much still to come.
Wrapping Up
The metaverse is so much more than a buzzword these days. As more money pours into the concept and the top companies rush to stake their claims, acceptance is spreading that this will indeed be an evolution of the internet.
Cros is a revolutionary platform that solves a major metaverse standards and infrastructure problem. The gains are bountiful — for metaverses, advertisers, businesses, and people hoping to make passive income. Now, platforms and brands can connect to land and ad asset owners to reach wider audiences across metaverses.
You don’t need to stump up the large amounts of money required (until now) to make passive income on the metaverse. With Cros, you get your chance to become the early bird.
About Cros
CROS is an advertising platform and protocol connecting metaverses with advertisers using blockchain smart contracts. CROS enables Metaverses to power Advertising and eCommerce. Connecting Metaverses with advertisers and users in an intuitive and decentralized process. Standardizing Advertising NFTs and powering immersive consumer economy across metaverses. Enabling Everyone to earn from advertising and unlocking new heights for the play and earn economy.
For any questions, please feel free to reach out to us on:
Website: https://cros.network
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