How Cros is Taking Metaverse Advertising to a New Dimension

The metaverse poses a lot of opportunities for people who are looking. It presents the age of a new Internet, one that will change the way people interact with each other, and the way businesses interact with their audience. The metaverse is still in its infancy stage but the sheer promise of scaling to an industry worth trillions of dollars is enough incentive for businesses to get in early.

If that doesn’t convince you still, big businesses like Nike and Meta are already getting a headstart. And while other big businesses might seem blind to this opportunity, it won’t take long before the competition on the traditional digital marketing platforms migrates to the metaverse.

You can start building a niche now with metaverse advertising.

But before then, let us discuss exactly what the metaverse is.

What is the Metaverse?

The metaverse is often explained away with the words ‘virtual reality’ but it is more than that. The metaverse really is an integration of 3D virtual worlds that allows people to experience real-time interactions and activities the way we do in the real world. Think of it as the real world but virtual.

The recent rise in popularity of NFTs, GameFi, and cryptocurrencies has renewed the interest of people in the idea of a functioning metaverse. With the advancement in NFT use, and blockchain gaming, the idea of a virtual world is closer to reality than ever and everyone is paying attention. Big brands like Facebook, now Meta, are restructuring, rebranding, and rebuilding to stay relevant in this new world we are on the cusp of. Investors are also paying attention and this is why metaverse-based companies were able to raise as much as $10 billion in 2021.

One of the ways brands are making this happen is through metaverse marketing and metaverse advertisement in particular.

What is Metaverse Advertising?

Metaverse advertising is simply advertising practices and activities carried out on the metaverse. Common metaverse advertisement methods include using virtual billboards, wearable merch, etc.

Why You Need Metaverse Advertising

Now you know what metaverse advertising is. But why do you need it?

In the early days of the Internet, there were a lot of skeptics who believed that it was a fad that would go away. But it didn’t, and those who adjusted and started looking for a way to adjust and thrive in this new space did. It’s 2022, and the metaverse is still relatively new, but you can take advantage of this new world by investing in metaverse marketing and building brand awareness for your business. FOMO aside, the metaverse is growing at a fast rate and it poses a great untapped potential for marketing.

Here’s a better lineup for why advertising in the metaverse is for you:

Widens Reach

The metaverse is poised to have the largest number of people on it. In the blockchain gaming industry where the functional metaverses exist on gaming platforms like Decentraland, and Axie Infinity, there is a huge number of people participating. Although most of them are Gen Z, it’s only safe to say that the metaverse would have a lot more people interested as soon as the idea is developed fully.

This means one word: reach. The more people who are part of the metaverse, the wider the audience reach for any advertising efforts. Soon enough, there would be more devices joining in on the newest trend, and you want to be ready to widen your reach and increase brand awareness.

Allows Creativity

One advantage of the metaverse is that it supports creativity. The platforms for advertising right now have been re-used multiple times and it is increasingly harder to be creative about your adverts. But the metaverse solves this problem easily. In the metaverse, there is no limit to your creativity. There are new tools, methods, and technology to widen the scope of your creativity. Emerging technologies like haptic feedback allow users to enjoy a completely immersive experience in the metaverse, and with advertising, you can come up with creative ideas that can be used with these new techs. More technologies and methods would be introduced as more people adopt metaverse advertising, and the creativity factor would only get higher and higher.

Helps You Stay In-the-know

The metaverse isn’t going to be like a social media platform where knowing the important trending words is one search bar way. Advertising in the metaverse helps keep your brand current on all the up-and-calling trends. It helps you stay on top of the market, and keeps you up-to-date on market trends. It also keeps your finger on the pulse of your target audience. That way, you can tell what works, and what doesn’t.

Advertising in the Metaverse

In case you don’t have a clue what metaverse advertising is; it is a new generation of advertising that happens in virtual worlds. If you’re interested in giving your brand a chance to rise in the metaverse, then Cros is the way for you to do it.

How does Cros do this?

Cros uses advanced DeFi integrations to procure a spot for its users at the pre-event ad bidding event. So, before virtual events occur like the virtual fashion show that occurred a few months ago, there is a prior ad bidding event. At this event, bidders win the chance to promote their business on billboards, wearables, or giveaways. The bidding process is pretty simple. Bidders or organizations hoping to be sponsors bid for virtual assets such as billboards. The winners of the assets then get to advertise their brand.

The ad bidding platform is a decentralized application also known as dApp. This platform is controlled by smart contracts and a consensus mechanism (proof-of-work or Proof-of-Stake). This consensus mechanism ensures there is no foul play and the bidding process is honest.

With Cros, businesses can bid on the collectibles for a targeted virtual event using NFTs.

Final Thoughts

The metaverse is a wonderful idea that is slowly but surely becoming reality. With the recent trends in NFTs and DeFi, it’s only a matter of time for metaverses to be in full use. This begs the question; what are you doing as a brand to stay relevant in this new space? Metaverse advertising can help with that. All you have to do is reach out to us at Cros, let’s help you secure a spot in the metaverse.