Crossmint Acquires Pollen: On-Chain Affiliate Marketing for NFTs

Today, we are announcing our acquisition of Pollen, a Miami based start-up with a shared mission of building infrastructure to accelerate mainstream adoption of NFTs.

Affiliate marketing in crypto is broken. Projects struggle to measure the outcome of their actions, and marketers must trust that clients deliver on their promises. In general, there is limited accountability and transparency and, as a result, a lot of unprofessional actors on both sides of the equation.

To solve that, Pollen has built an on-chain referral system that combines the best of traditional marketing with the trustless nature of the blockchain. Sellers can measure and double-down on the top-performing actions, and influencers are incentivized to create real value, and are compensated fairly.

We are extremely excited to progressively incorporate Pollen’s infrastructure into our tech stack, and to continue helping NFT creators around the world build better products.

To learn more, reach out to affiliates@crossmint.io!

Our goal at Crossmint is to help make NFTs as accessible as possible. Our first product is a tool for NFT creators to accept credit card payments.

Are you a developer ready to get started? Visit the Crossmint documentation and see how you can integrate Crossmint into your project in less than 5 lines of code.

Questions? Comments? Feelings of unbridled joy & excitement? Come chat with us in Discord and follow us on Twitter!