Making cause marketing work for your brand

Cause marketing is done right when companies celebrate who they are as a brand. Same goes for nonprofits: they should aim not only to raise needed donations but also to have their brand celebrated as well. I just did a podcast about Crossroads point of view on cause, a POV based on 25 years of success helping companies and nonprofits partner for the greater good. http://reputationsumo.com/posts/cause-marketing-mike-swenson/