Mike Swenson
Crossroads-Real. Communication.
1 min readJul 6, 2016

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The Mic is Always On

I checked the calendar just now and the year is 2016. It would seem that by now people in the public eye would all know how to behave in front of the television camera. Once again, an assumption is proved wrong.

The latest example of broadcast misbehavior comes to us from SKY TV in the UK. It seems a couple of British leaders forgot the number one rule when being interviewed — the microphone is always on so don’t say anything you don’t want others to hear.

There are a few other important rules to remember when being interviewed by the media. Give us a call at Crossroads and we can fill you in on them.

http://news.sky.com/story/1721982/watch-ken-clarke-ridicules-tory-candidates

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Mike Swenson
Crossroads-Real. Communication.

We all have no option today but to be real in all our communication. And I still think every company should have a cause.