5 Things Brands and Businesses Should NOT Post On Social Media
As Social Media Managers and content creators, we try to keep our creative cup of content full or even overflowing. However, posting on Social Media is something we do almost every single day and it is possible to lose that spark and sound monotonous after a while. It’s because we forget to pause and check what we’re posting or if our content strategy needs a makeover. This happens either because of pressure or due to the lack of mindfulness.
This post is a reminder to pause and take a look at the content you’re posting.
Let’s start with the basic no-nos. This is something you should NEVER post on your Social accounts 👇
- Anything that contains abusive language
- Content that’s not proof-read
- Negative comments
- Too many hashtags
- Incorrect/ Made up data
- Clickbait posts
- Too much or too little content
- Content with no context
Now let’s get more specific 💪 Here are 5 other things you absolutely shouldn’t post on Social Media👇
1. Plain boring posts 🤷♀
Every piece of content can be made interesting 😎
Add emojis, use GIFs and images (that are not plain old stock images, spice up the language, use memes or adapt to the latest trends.
Popular movie and TV show references also work great.
Make sure that those 10–30 seconds that a follower spends on glancing at your post grabs their attention enough to get them to react. {Reaction on Social Media means actual like, comment or share.}
Reaction = Engagement = Higher Reach
A lot of text with no breaks or emojis won’t help your Social Media game. Use your creative superpowers and work your magic. Don’t post for the sake of it.
If you don’t put effort into the content you’re posting, you won’t attract engagement. It’s simple as that.
2. Links of curated content that you haven’t read 🔗
The rule is — if you haven’t checked that link, don’t post it.
The link could be
- Broken
- Clickbait
- Misleading
- Dead
- Not informational
There are way too many reasons to not post something you don’t completely know of.
Posting curated content is a great way to establish brand authority, save time and keep your timeline active, however, not knowing what you’re posting can do more harm than good.
It takes just a few seconds to click on that link and be sure of what you’re posting. Those seconds are absolutely worth it.
3. Blur or unoptimised images 🖼
As a brand, you are expected to post sharp, well-edited, nicely designed visuals 😍
If you post blurred images, images that are not optimised for the particular Social Network or screenshots that aren’t aesthetically pleasing, you might end up disappointing your followers and fans 😔
Your posts should be eye-pleasing, something that grabs the attention of your audience and something that does not put them off or makes them mute/ unfollow you.
ProTip — Use Canva, AdobeSpark or Crello to make great creatives and Unsplash or Pixabay for eye-catching images.
4. Salesy posts 📢
I was going to say ‘very’ salesy posts but Seth’s blog stopped me from saying so.
The point here is to not try and sell every single time or even 50% of times.
Sometimes it is good to not have a CTA. Sometimes all you need to do is interact with your audience, ask them what would they like to talk about, comment on their content and make them smile.
Yes, that’s what good brands do.
Engagement will eventually bring you leads and sales. Being nice to them will earn you life long evangelists.
So, unless it’s a limited time sale, make sure you keep it minimum.
5. Self-promotion all day every day 🤳
“Read our blog.”
“Watch our video.”
“Subscribe to our newsletter.”
“Follow us on other Social Networks.”
All this is okay once in a while.
But if someone is going through your timeline and all they see is links to your posts and everything else is all about you, sorry, that’s not going to work.
Your posts should add value to your followers and fans. If they don’t add value it’s not going to work.
Now if you’re ready here are some sources to help you create and curate content 👇
Closing thoughts —
Post to add value and everything else will follow.
If you feel like I’ve missed something and there are more content types that brands and businesses should avoid, please share in the comment section 🙌
Use Crowdfire to curate content, schedule your posts, check analytics, engage with your audience. Try it for free!
