Social Media Updates this week [July 30— Aug 6, 2020]
Stay on top of Social Media news
So, What happened on Social Media this week 👇
*drum rolls*
Reels is now live in 50 new regions.
So you can go ahead #reelitfeelit.
Need content ideas? Here you go.
- Remember the Twitter hack that happened a few weeks ago? FBI has now three announced arrests.
What would you pay for?
Twitter takes a survey.
New Data on latest conversation trends around COVID-19 on Twitter
Twitter has announced new labels for government and state-affiliated media accounts.
It’ll look something like this 👇
It’ll be added for:
- Accounts of key government officials, including foreign ministers, institutional entities, ambassadors, official spokespeople, and key diplomatic leaders. At this time, our focus is on senior officials and entities who are the official voice of the state abroad.
- Accounts belonging to state-affiliated media entities, their editors-in-chief, and/or their senior staff.
Twitter shared insights on gaming and esports for the first half of 2020
With over 1 billion Tweets sent in the first half of 2020, the gaming conversation on Twitter is at an all-time high.
Launched a new black creators program. This is what they said 👇
We are committing $25M to Black creators this year to better support the Black community on Facebook and Instagram;as part of this investment, we are launching a new program to equip the next generation of Black creators with the funding and resources to succeed.
Launched a new interview series to share more insight into its product development process.
Watch the first video here.
- Launched “Black Business August” campaign to support and highlight black-owned businesses.
- Updated chat plugin for websites to help businesses stay engaged with customers. Now users can message without logging on to messenger.
- Facebook is also YouTube now. Yes, it has shared a new Music Video Approach.
New #InItTogether campaign
This campaign promotes a sense of community and positivity. And at this time we need all of it.
Pinterest tops 400 million monthly active users — with Gen Z, men and Millennials driving growth!
Snapchat
- Added voter registration tools ahead of 2020 US election. Read more.
- Launched a new campaign to highlight its potential for businesses.
This campaign highlights why businesses should use Snapchat. It is very touching and touches all the important points. My favourite quote:
It’s not just about engagement, it’s about interaction.
- Snapchat has also cracked a deal with record labels and is getting music. Well, much needed Snapchat, much needed.
Tiktok
So, White House has given TikTok until September 15th to sell its business.
Here’s what TikTok said
Microsoft is now considering an acquisition of TikTok’s operations in the U.S.
Also, TikTok to spend $500 Million on first EU Data Center in Ireland.
To fight misinformation Tiktok said
- We’re adding a policy which prohibits synthetic or manipulated content that misleads users by distorting the truth of events in a way that could cause harm.
- We’re making our policy around coordinated inauthentic behaviour more transparent. Our Community Guidelines already prohibit content from disinformation campaigns, and this addition makes our stance against coordinated inauthentic behaviour unambiguous.
Also, provided with tips to boost content performance.
Hashtags like #FYP, #ForYou, and #ForYouPage work just like all other hashtags on TikTok, so adding these to your caption won’t necessarily improve your chances of getting on someone’s For You feed. Instead, we recommend using the space in your caption to add context to your video along with hashtags that are relevant to your content.
- Launched new google search prompt in-steam to help verify forwarded messages.
- Added Messenger room option on WA desktop.
That’s all folks!
Sam loves being on top of all the news and trends. That’s her thing.
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