Social Media Updates this week [Oct 17 — Oct 23, 2020]
Stay on top of Social Media news
So, What happened on Social Media this week 👇
Instagram says that it saw a 70% increase in live-stream viewership from February to March.
Now they have expanded the badges for live-stream donations and is adding further incentive for broadcasters by temporarily matching earnings from Badges starting in November.
Instagram’s also expanding its IGTV ads beta to more creators in the US.
- New voting-related hashflags and prompts to vote are here.
- An updated tweet creation process in ads manager.
With the new layout you will have more space on the screen for your tweet creation and you’ll be able to see a preview for your tweet for both desktop and mobile.
These previews are dynamic and the changes reflect instantly.
- Share your interests, fandoms and hobbies by sharing topics.
- Oversight Board to Start Hearing Cases.
“Starting today, if your content is removed from Facebook or Instagram and you have exhausted your appeals with Facebook, you’ll be able to appeal your case to the Oversight Board, a global body of experts separate from Facebook that will make independent and binding decisions on the cases they choose to hear.”
- Launched Facebook dating in Europe.
Facebook Dating is a dedicated, opt-in space within the Facebook app, and you can create a Facebook Dating profile in just a few taps.
- Launched easier access to chronological news feed and other feed sorting options.
- Legal action against more companies for selling followers and likes. Boostgram and instant-fans.com are the two companies facing these actions. Read more.
- Relaunched Spark AR Partner Network. It’s a global program helps brands discover and connect with expert Spark AR creators.
“Approximately 77 partners, consisting of both agencies and individual creators, were vetted and invited into the Spark AR Partner Network for today’s relaunch. This expands the program to nearly 100 creators globally, across 30 countries. We looked closely at a range of criteria, including technical proficiency, creativity, depth of experience, and geographic location, among many other factors to identify partners.”
- Provided new COVID-19 Spread Prediction Maps in the US. Read more.
- Launched the First AI Model that translates 100 languages without relying on English.
“When translating, say, Chinese to French, most English-centric multilingual models train on Chinese to English and English to French, because English training data is the most widely available. Our model directly trains on Chinese to French data to better preserve meaning. It outperforms English-centric systems by 10 points on the widely used BLEU metric for evaluating machine translations.”
- Messenger API support for Instagram Messaging
So earlier businesses did not have the option to reply to Instagram DMs using third-party apps. That is changing with this API. Read more.
- Added topics in Watch and a new featured section for popular videos. Read more.
New discovery features, promotion options and data capture processes for events. LinkedIn is adding new personalized event recommendations in the “My Network” tab. LinkedIn will now also send out automatic notifications to your company page followers whenever you add a new event.
LinkedIn said,
“You can also download the list from your event page and send them a thank-you email, upload the list to your CRM, or share it with your sales teams.”
This information can also be used for retargeting.
“Once you know who’s interested in your content or brand, you can continue the conversation and nurture leads by retargeting your prior event registrants. All you have to do is create a custom target audience in Campaign Manager based on those who have RSVPed to any of your LinkedIn Events.”
TikTok
- A couple of weeks ago I told you that TikTok is banned in Pakistan. Well, that has changed. TikTok is back in Pakistan after some new set of agreements.
- TikTok has also updated its moderation guidelines around QAnon and other harmful content targeting the minorities. Read more.
- A new system for adding clarity on TikTok content removals.
“We’ve rolled out our improved notifications to our community globally. Now, when a TikTok video is removed for violating our policies, we’ll let the video’s creator know which policy was violated in leading to the removal and provide the video creator with the ability to appeal the decision. By being more transparent with our content enforcement, we aim to ensure that our Community Guidelines are enforced uniformly and evenly.”
Pinterest commits to amplifying underrepresented creators and businesses.
This means they have increased the quality and coverage of our skin tone ranges feature and improved the technology to detect multiple skin tones in top search results.
They also said, “ With the recent introduction of Story Pins and popular trending spaces, we’re committed to ensuring that 50% of the managed creators we’re working with come from underrepresented groups.”
Snapchat
- Added new barcode scanning capacity for selected products.
- Increase in Users and Revenue in Q3.
Snapchat added 11 million more daily actives in Q3, taking it to 249 million overall.
Revenue growth: 52% YoY increase to $679 million in Q3.
Additionally, the Anime AR filter was used 3 billion times in its first week.
Whatsapp says,
“The global pandemic has made clear that businesses need fast and efficient ways to service their customers and make sales. WhatsApp has become a simple and convenient resource in this time. More than 175 million people every day message a WhatsApp Business account. Our research shows people prefer to message a business to get help and they’re more likely to make a purchase when they can do so.”
Here are some updates from Whatsapp
- Shopping — More ways for people to check out available products and make purchases right from a chat. It will be for businesses to integrate these features into their existing commerce and customer solutions.
- Facebook Hosting Services — Businesses have varying technology needs and want choice in the companies they work with to host and manage customer communications, particularly with remote work increasing. WA will expand their partnerships with business solution providers they’ve worked with over the last two years. They will also provide a new option for businesses to manage their WhatsApp messages via hosting services that Facebook plans to offer. This will make it easier for small and medium size businesses to get started, sell products, keep their inventory up to date, and quickly respond to messages they receive — wherever their employees are.
- Business Sales — They will charge business customers for some of the services, this will help WhatsApp continue building a business of our own while we provide and expand free end-to-end encrypted text, video and voice calling for more than two billion people.
Please leave kind comments on anything I might have missed.
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