Social Media Updates this week [Sept 18 — Sept 24, 2020]
Stay on top of Social Media news
So, What happened on Social Media this week 👇
⚡️ New to Reels ⚡️
🤳Create a reel up to 30 seconds
⏰ Extend the timer to 10 seconds when recording
🎬Trim and delete any clip
Instagram is clearly working on improving reels at the moment. What are your thoughts on reels?
All current Twitter updates are mostly related to the upcoming Us elections.
They pushed a new prompt to increase registration.
Also, remember Twitter introduced the popup to make sure users read the articles before Rting those? They have an update for us:
Coordinated Inauthentic Behaviour — Removed 155 accounts, 11 Pages, 9 Groups and 6 Instagram accounts for violating our policy against foreign or government interference which is coordinated inauthentic behavior on behalf of a foreign or government entity. This activity originated in China and focused primarily on the Philippines and Southeast Asia more broadly, and also on the United States.
About 133,000 accounts followed one or more of these Pages, around 61,000 people joined one or more of these Groups, and about 150 accounts followed one or more of these Instagram accounts.
All the marketers rejoice ‘<20% text in image’ rule for ads is now GONE 👋
- You can also see the hashtag use metrics within Facebook post composer.
- Rights Manager in Creator Studio helps creators and publishers who have a large or growing catalog of content better control when, how and where their content is shared across Facebook and Instagram. Rights Manager for Images, a new version of Rights Manager uses image matching technology to help creators and publishers protect and manage their image content at scale. Read more.
LinkedIn Stories are out for everyone! Also, LinkedIn has an updated look.
More pastel and less blue.
TikTok
Last weekend TikTok’s future looked blurrr but then this happened 👇
Also, TikTok requests an injunction against US app store ban. Read more.
Then TikTok released a Transperency report on September 22. Here’s the report.
Videos removed on Government request
Pin Stories are live in beta! However, these aren’t ephemeral…these stories will live for beyond 24 hours… So basically these are video posts. Read more.
Also, they have improved the analytics to show data that matters.
And Pinterest 2020 guide to holiday sales is out. Check it out here.
- With many shoppers planning to avoid crowds this season, it’s time to rethink your Black Friday strategy.
- Pinterest has identified six types of holiday shoppers on Pinterest — and their top keywords, too. Use their personas research to find the right people for your holiday ads.
- People are searching for and saving holiday ideas earlier than they ever have on Pinterest. Months earlier.
YouTube
YouTube has also added new voter awareness prompts. These show up when you put in an election related query. Read more.
YouTube is also using technology to more consistently apply age restrictions. This will provide age-appropriate experiences to the users worldwide. Read more.
Inventory Types — Reddit’s latest feature to offer advertisers more choice and control over brand safety.
Accroding to Reddit: Inventory Types recognizes that no two advertisers are the same, and provides greater choice to meet these unique needs across three different tiers.
- Expanded Inventory: Where advertisers can access Reddit’s maximum inventory pool and appear next to the broadest range of content. This new tier will open up more than 20% more communities for targeting, giving advertisers access to a significantly larger user base via inventory that continues to meet Reddit’s content standards.
- Standard Inventory: Our recommended setting that provides balanced reach and protection to fit the needs of most advertisers.
- Limited Inventory: In partnership with Oracle Data Cloud’s contextual intelligence, this tier provides the strictest brand safety measures with more controlled reach through an added layer of 3rd party verification that gives greater control to advertisers with brand suitability concerns.
Please leave kind comments on anything I might have missed.
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