Upending the Crowdfunding Model
The big problem with Crowdfunding
Crowdfunding portals like Kickstarter offer little to no marketing support. Project creators are on their own.
The “Pray it tilts” model will inevitably disappear. Marketing support is on its way!
The Next Paradigm for Crowdfunding
“One of the most innovative crowdfunding models in a long time”
Devin Thorpe, Author Crowdfunding for Social GoodAugust 27, 2014
Massive National Exposure
First, BNN Funding exposes the campaign across 400 cities on social media by instantly elevating it to Trending Topics. This exposure alone is tantamount to a massive marketing campaign that has zero cost, except there’s a check in the mail.
https://twitter.com/TrendsmapUSA/statuses/494181358474760193
Established Advocate Base
We activate advocate networks to promote the campaign nationwide leveraging the The Breaking News Network (“BNN”)
The BNN is the world’s largest hyperlocal news media network devoted to social good covering 400 cities worldwide. Over 7,000 community newsmakers are authorized to get their message out directly to their community through the network.
BNN Funding activates advocacy by giving newsmakers who share the values of a campaign a local media voice to promote it granularly to their community. For example, local food banks can support campaigns that expose hunger in America through the BNN’s 400 city feeds because it aligns with their mission.
Exposure Markets the Campaign, Advocacy Brings in Backers
Campaigns tilt because BNN Funding introduces the “Collaborative Crowdfunding” formula. The Infinity Boxes campaign is an example of a campaign where the artist and museums collaborate to crowdfund the exhibition, combining event marketing and fund raising to cover curatorial costs.
Collaborative Crowdfunding: How Artists and Museums collaboratively crowdfund for mutual benefit
Crowdfunding is Repeatable and Serial
Crowdfunding is destined to be a serial activity for good causes, nonprofits and social enterprises. That’s why it’s important to crowdfund on a dedicated domain name or website. Backers need continuity when serial crowdfunding, and that is lost when the brand redirects to a portal like Kickstarter each new campaign.
The BNN Funding serial crowdfunding formula brings distinct sets of advocate partners to every subsequent campaign. The dreaded “crowdfunding fatigue” doesn’t set in because each campaign extends and grows the backer base.
<#GivingTuesday is a national day of charity designated on the Tuesday after Thanksgiving. The BNN are media partners, and amplify thousands of nonprofits participating n #GivingTuesday>
BNN Funding never charges an upfront fee for developing campaigns
There’s no risk. BNN charges fees comparable to Indiegogo based on proceeds raised after the campaign has funded.
bnnfunding@gmail.com
