CrowdTools White Paper
A Cross-Chain Marketing, Analytics & Opensource Tool kit.
Long-term Vision And Tokenomics
Web3 is a growing and vibrant ecosystem of open-source projects, start-ups, designers and artists. As the competition in the space grows, so does the need for tools that can help teams to bootstrap their own projects, from consolidating the brand-awareness of their product to crowdsourcing feedback to the users and building an active open-source community of developers. We aim to meet this growing demand. Here at CrowdTools, we are rolling out tools that aim to cover and streamline the full life-cycle
of a web3 project: open-source development, community building, and marketing.
Currently, as web3 start-ups are incessantly competing for the user's attention and their capital expenditure on marketing is on the rise, our initial products are in fact focusing on the marketing segment of the market. However, the ambition of CrowdTools is broader than being a marketing tool: we want to be the go-to cross-chain tool suite to get your web3 product done in a community-driven fashion.
As we roll out more tools, we also plan to improve our data analytics to provide more tailored services to our users.
Alongside our product development, we plan to launch our own ecosystem token. The gamification of our tool suite will be at the heart of our tokenomics. We plan to launch our ecosystem token via a marketing mining airdrop, whereby we will subsidize the creation of campaigns on behalf of our partner companies with our own ecosystem token, which users will mine’ by successfully completing the airdrop tasks.
Following the launch, our ecosystem token will enable us to launch cross-chain joint marketing mining and developer mining campaigns with the companies using our tools and implement further incentivization and gamification features.
Smart Contract Protocol: Welcome to the Internet of Tasks
Successful web3 projects can be divided in two separate, and yet interconnected, stacks: their product and their smart contract protocol. Similarly, CrowdTools can be divided into its various tools and the
underlying smart contracts that they all use.
Our smart contract infrastructure works as an escrow that enables micropayments upon task completion. Currently, our smart contract oracles and CrowdTools itself are the arbiters of truth that determine whether a task has been successfully completed. We plan to further decentralize our escrow-powered micropayment infrastructure with multisignature logic in order to allow anyone to decide who are the arbiters that should determine whether a task has been successfully completed:
Welcome to the internet of tasks! We plan to make our protocol a bazaar of tasks’ that allows any party to seamlessly create a task in a way that is as trustless as possible.
The core tenet of our development roadmap will keep being cross-chain composability. As it stands now, our contracts are already live on Binance and Polygon (former matic), but we will keep an eye on other promising networks depending on our users’ feedback. Also, in order to make our escrow more trustless, we plan to integrate different optimistic oracles protocol as sources of truth and disputation mechanism.
Our Solution:
Here at CrowdTools we are building four signature tools, CrowdClick, CrowdLink, CrowdCommit & CrowdTweet. All are targeting innovative approaches to harness simplicity and common sense. Realigning the incentives between products & users. Our tools support traffic, sales, quality assurance, SEO, analytics & opensource development by only taking minutes to set up. Once connected your journey begins revolutionizing how you get attention to your project.
Our tools are built upon both defi & banking infrastructure bringing in both economies as a cross-chain solution. From defi dapps to retail, our tools cover a wide range of industries from harnessing both technologies.
CrowdClick
Reinventing marketing one click at a time. The first Pay Per Attention (PPA) decentralized software.
The website owner can choose between two questions: Quiz or Survey. Quiz is a multiple choice question where the user must answer correctly in order to receive the reward for their attention. Thus, staying on your site to learn, while the survey allows you to gather analytics of the user's interest by letting them select their opinion.
Customer’s Steps
Make live on our newsfeed for anyone to go or make private and share your campaign to any niche group you please. We call this solution in Defi, Attention Mining. Allowing cross-chain payouts from Polygon’s layer 2 (Ethereum) and Binance Smart Chains eco-system of currencies.
The term airdrop is preliminary and is now finally evolving. With Attention Mining, the users put their time as a trained supporter to earn from teaching or learning. Keeping them hooked to a Dapp's innovation and outlook. With more conceptual expansions in the works, we are happy to announce this system is complete.
But this is only the beginning…
Escrow Smart Contract
Showcasing what is under the hood in CC.
As of writing, our next feature being developed involves tracking through “events” with publisher’s projects on CC. This will allow a campaign both private or public to request actual actions to the user’s interaction with the publisher’s smart contract. Thus automated for simple use for anyone who has a smart contract and wants attention or feedback from actions in their DApp. In addition, this web3 human interaction (qualitative proof through problem solving) can spur interest into a publisher’s project effectively when public on CC’s newsfeed or private within the publisher’s separate community group. For example, a task might involve visiting the publisher’s DApp, they then would need to do an interaction such as spend or earn on the publisher’s DApp. The user is then rewarded through CC’s campaign.
Further gamification is also planned in the form of NFTs.
Currently, all the active campaigns are shown on the same task feed which is available to all users.
In the future, the active campaigns will be subdivided in different task feeds based on the value range of a campaign’s reward. For example, all the campaigns whose reward is worth between $0.1-$0.5 will appear on the same task feed, campaigns whose reward falls in the $0.6-$0.15 range will be on another task feed and so on.
The new users of the DApp will have access to all the task feeds but will be eligible only for the lowest reward. Upon the completion of a certain number of campaigns in the first tier of rewards ($0.1-$0.5), the user will be issued an NFT which will allow them to be eligible to complete campaigns in the next reward tier. Similarly, after the completion of a certain number of campaigns in the next reward tier, the user will be issued another NFT which will unlock the next reward-tier of campaigns. The same mechanics will be applied to each reward tier up to the highest campaign’s reward tier.
The NFTs will also be tradeable as their ownership will guarantee access to the completion of campaigns with more valuable rewards.
Such an approach should filter users who are not actively participating on the DApp and the possible presence of bots, hence guaranteeing a higher attention mining quality to the publisher.
For more details on our tool, check out our pitch deck here.
CrowdLink
A peer-to-peer system that allows anyone within minutes to create referral links. Reinventing referral marketing one sale at a time.
About Defi System
Easy setup to instantly have links tracked and payout commission for any crypto coming from that link to your smart contract. A tool no one will want to go without in the defi space.
About Banking System
Easy setup to instantly have links tracked and payout commission directly into the referral link user’s bank account. So intuitive that no online store will want to go without.
User Profile
Both Banking and Defi system allows the customer to share their campaign with any group or community of choice. Each user who connects generates their own personal link for sales and can track their results.
Road Map
Escrow Smart Contract (Defi)
Showcasing what is under the hood in CL.
What’s been built?
An architecture prototype has already been developed. The smart contract infrastructure has also already been developed and it will be the same set of escrow and oracle contracts used for Crowdclick. Currently working on the fiat payment gateway integration/Stripe and on further implementation of features highlighted in our roadmap.
What’s Next?
Seeking resources to speed up build alongside development of CrowdClick tool.
Future NFT Contract to have an NFT represent the ownership of a referral link. It allows the buying and selling of referral links through the NFT and the money staked behind the link (the potential commission). Creating virtually a whole new marketplace. Lastly, bringing as an additional utility usage to gain access to more features within the application by staking our token.
Banking Contract (retail)
Showcasing what is under the hood in CL.
What’s been built?
Architecture and processes prepared for build. Completed landing page showcase & GA API.
What’s Next?
Seeking resources to speed build alongside development of CrowdLink tool.
Added analytic’s additions for both publisher and user to support and improve strategies for more successful referral sales. There are currently 4.9 million companies selling from their own site store with 76% using Google Analytics to track their sales. The market size is so big within this retail space, we expect instance market growth due to the disruptive nature of this tool.
For more details on our CL tool, check out our pitch deck here.
CrowdCommit
A public marketplace tool that rewards open-source developers for their technical contributions on github, simply & intuitively.
The campaign becomes available on our newsfeed. A contributor simply signs in with their Github account and connects their wallet to receive payments through the smart contract.
Contributor’s Steps
Developer Mining is a way for projects to reward development work through open-source ownership in a paid contract. This will go into effect as the second phase of the product. This allows projects to set a reward for a milestone bringing many developers to contribute to this milestone. Once a milestone is completed through Github, rewards are sent depending on the ownership of the commits. The reward % per developer is based on an algorithm of estimated time (set) & contribution.
Roadmap
Escrow Smart Contract
Showcasing what is under the hood in CCT.
What’s been built?
CrowdCommit will be a fairly fast build due to replicating the infrastructure from CrowdClick’s marketplace model. All plans for the build are ready and underway.
What’s Next?
Allowing Development Mining to be available for any project big or small will open the doors to a new open-source economy. Our system is a tool, intended to speed up the attention and seek high talent by incentivizing through financial rewards. Thus fulfilling your opensource development challenges from the talent discovered.
CrowdTweet:
An escrow-based DApp which allows anyone to allocate any budget — from $0.80 to thousands of dollars- to bootstrap their social media presence on twitter.
Contributors Steps:
Specifically for influencers or projects wanting to boost their Twitter following and the reach of their tweets. A publisher allocates a budget of their choosing, chooses whether they want to increase their followers or the retweets of a tweet. Lastly, set a reward per user or select the random reward option. And then the campaign is instantly ready to go!
The publisher will be promoted both on the CrowdTools newsfeed and on Twitter and the users will be rewarded for their cooperation!
Further customization options will be implemented to allow a publisher to target only specific twitter demographics — i.e: only users with at least 100 followers will be able to be eligible for the publisher’s campaign.
Users Steps:
Connect Twitter account and sign contract. That simple! Then participate in any campaign live on the newsfeed.
CrowdTweet guarantees a peer-to-peer secure escrow approach for both parties, automating a social marketing need.
What’s Next:
CrowdTweet is in its ideation stage. However, the build will be relatively fast due to replicating mechanisms already built via CrowdClick and CrowdCommit.
Thank you
Feel free to check our P & L Statement for the company profit forecast of the WP plan.
Have questions or interests? Feel free to join our Telegram group chat. You can also follow us on Facebook & Twitter for updates. And lastly, don’t forget to check out the CrowdTools website to learn more!
