The best user feedback we’ve ever seen.

Although we’re happy to be proved wrong.




On the first Monday of this year, we launched Crowdwish, a new kind of social network. We completely concede it’s an app that sounds a bit ridiculous when you first hear about it.

Crowdwish is a place where you can post the things you most want in the world, whatever they may be: hopes you hold dear, dreams you may have, secret desires, products you like, experiences you want to have one day, services you need, advice you require, causes you believe in. Anything.

If the app’s sole function was just to create a home for these aspirations, it would be potentially interesting, but potentially kind of pointless and lame. After all, just posting something on a social network doesn’t inherently make it more likely to occur in real life.

The difference is this. Every day, at 6pm, we take the most popular yearning of the day – whatever it may be — and take action against it, in the real world. We do this every 24 hours, continuously.

So far, there have been almost three hundred of these actions. They can be anything, depending on what it is that people have wished for and have included but not been limited to - duping a vapid celebrity into signing her own gagging order, providing assistance for people worried about public speaking (from one of the architects of the successful London Olympic 2012 bid), creating anti-bullying stickers for school-children, surprising hospital staff with various goodies, offering private cellar tours and restaurant kitchen experiences, lobbying CEOs for equal pay, helping people start businesses, tracking down the ’perfect black skinny trousers’, giving away mindfulness apps, creating morale-boosting personalised posters for people with self-esteem issues, helping find a bone marrow donor, having people meet with professionals — from photographers to personal assistants — to help them in their career development, giving away the best books of the last year as voted for by an amazing panel, providing style advice from a TV personality, giving away free petrol, splitting the cost of a trip through Europe, sending mystery presents to loved ones on Valentine’s day, cheering up friends of users with surprise gifts, finding and allowing people to enjoy the world’s best pie, building a website for some dude, giving away those litter picker things, funding research into the causes of cancer, sending a signed film script to a Batman super-fan, persuading a coffee shop to give out free drinks if it rained (it did), attaching a slightly puerile faux-marble sign to the side of the Daily Mail headquarters, taking 750 daffodils, 40 tulips and 27 Easter eggs to a old people’s home, sending a leading politician a banana (don’t ask), arranging for an aspiring stage actress to meet with a casting director and various stage luminaries, protesting the handling of the kidnapped schoolgirls at the Nigerian government’s embassy, sending out party packs comprised of balloons, bunting, disposable barbeques and invitations to help people get to know their neighbours better, explaining how to meet the Dalai Lama, handing out ice-cold water on the hottest day of the year, buying £100 worth of lottery tickets and then giving away the winnings (a terrible experiment which will not be repeated), giving lifeboat volunteers an insanely calorific cream tea, helping a hip-hop fan be a little bit taller and a little bit more of a baller by buying him a step-ladder and a basket ball and coercing a very shy man into doing a very large bungee jump to overcome his confidence issues. And dozens more.

People seem to quite like it.

In fact, and we know this sounds completely douchey so we apologise, we think it may have the best user feedback we’ve ever seen.

We could be wrong though, so if you can find a service with better testimonials, let us know and we’ll send you a T Shirt or some chocolates or whatever.

You can download Crowdwish here, or follow it here if you like.