Alive at the Hive
Each year the NBA hosts one of the more popular major all-star sporting events to showcase its world-class athletes. In 2017, the NBA will bring its talent to the Queen City.
Over the weekend, Toronto served as All-Star weekend host, garnering rave reviews from critics and attendees. As the event travels to a different location each year, it is an honor for the chosen city to open its doors to the NBA.
During the game, the City of Toronto and the Raptors graciously passed the torch to Michael Jordan, Hornets owner, who represented Charlotte as the NBA unveiled the official logo for the weekend.
The design draws inspiration from Queen Charlotte, the city’s official logo, as well as the Hornets’ team colors, purple and teal.
The logo unveiling comes after the Hornets and partnering agencies announced Charlotte as host of the 66th annual event next year. Charlotte last hosted the event in 1991.
Deputy City Manager Ron Kimble estimates the weekend will generate more than $60 million dollars in direct visitor spending, with an overall impact of approximately $100 million dollars in the community.
The game will be broadcast worldwide in more than 200 countries and territories and in more than 40 languages. The All-Star game paired with a likely Panthers playoff berth and the CIAA Basketball Tournament means all eyes on the Queen City in 2017.
With the buzz around next year’s event, we took to the streets to chat with Charlotte residents and test their NBA All-Star knowledge. Check out the videos below and stay tuned as we’ll share All -Star news throughout the year.