Should Your Life Partner Be Your Business Partner?

Coupling personal and post-career business goals can shed a new light on relationships

Barry Silverstein
Crow’s Feet
Published in
5 min readMay 20, 2024

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Photo by krakenimages on Unsplash

Boomers have redefined “retirement” by working beyond the previously accepted retirement age of 65. Many work out of financial necessity, but others work to fulfill a post-career purpose in life.

More adventurous couples might consider an intriguing possibility: working together in a post-career business. It certainly isn’t for everyone but being business partners as well as life partners can put a whole new spin on togetherness.

When my wife and I left our professional careers in our mid-fifties, we started and ran a service business together. We built the business from scratch and ran it for seven years. We made a profit from the business every year and then we sold it. We could have kept it going but we wanted to slow down and transition to a less work/more play phase of our lives.

When it came to working together, we had something going for us. We had both been employed at a firm where we met. After we married, we worked side by side in a direct marketing agency I started, so we had already worked together. Still, this was not the same as launching our own business as a couple.

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Barry Silverstein
Crow’s Feet

Author, blogger and retired marketing pro. I like to write about brands, products and people of the past. Please visit my website: www.barrysilverstein.com