Loot Anime x Crunchyroll: One more step toward “Everything Anime”

04–28–2016 | Dan Corsaro

Here at Crunchyroll, we are constantly aspiring to bring fans “Everything Anime.” And that’s a lot of stuff. Anime is much more than just video — it’s manga, toys, clothes, books, conventions, cosplay, video games, music … anime is a lifestyle. Our goal is to provide our users not just the best anime-watching experience possible, but also to bring new and exciting ways to live the anime lifestyle. To do so, we have undertaken an initiative to work with other companies that love anime as much as we do. Through our newest partnership with Loot Crate, we are proud to announce a number of benefits that fans of both Loot Anime and Crunchyroll will be able to enjoy.

Over the past three years, Loot Crate has enjoyed tremendous success expanding their core crate into other verticals such as gaming, pets and anime! Loot Anime x Crunchyroll is a deep integration between our two companies that will result in a number of exciting benefits for our subscribers:

• All Crunchyroll subscribers will now receive a $5 monthly discount on their Loot Anime subscription*.
• Crunchyroll and Loot Crate will be working together to ensure the merchandise inside the crate features the hottest anime on Crunchyroll.
• The Loot Anime crate will now include Crunchyroll branding and colors

For Crunchyroll, Loot Anime provides a new dimension of value to our subscribers and partners in Japan. For Loot Crate, Crunchyroll brings a passionate, targeted audience to the growing Loot Anime subscription business, as well as anime licensing expertise and access to relationships in Japan.

This is just the beginning. Crunchyroll is actively exploring relationships with other companies that provide the “Everything Anime” experience. Each successive partnership will add even more value to the overall ecosystem, expanding anime market served by Crunchyroll. We look forward to announcing more partner benefits soon!

*Discounts on the 3, 6, and 12 month subscriptions are available to Crunchyroll subscribers as well.