#PowerToThePerson Video Interview — CRV’s Murat Bicer Chats with Iterable’s Andrew Boni About Leaving Google, Building a Billion Dollar Business and Hitting $100M ARR

CRV
CRV
Oct 12 · 4 min read

By Murat Bicer, General Partner

We’re a couple episodes into our #PowerToThePerson video interview series and it has been a pleasure watching my co-workers Max Gazor and Kristin Baker Spohn sit down with some of CRV’s most talented founders. First Max spoke with Cribl CEO and co-founder Clint Sharp about what a solid early stage investor can help you do and then Kristin spent some time talking with Michelle Davey, the CEO and co-founder of Wheel, about how COVID continues to accelerate the pace of healthcare innovation.

One of the most brilliant and compassionate entrepreneurs I’ve worked with is the co-founder and CEO of Iterable, Andrew Boni. Iterable was founded in 2013. Andrew and the team partnered with CRV just a couple of years after that, in 2015, so we’ve been working together for over half a decade. Iterable, in case you aren’t familiar with the company, is a cross-channel platform that powers unified customer experiences for well known brands like Bombas, Cinemark and Priceline.

Today is a big day for Iterable. The company just surpassed $100 million in annual recurring revenue (ARR). This key SaaS metric adds more fuel to Iterable’s rocket ship which is already soaring sky high. In just the last few months, Iterable secured a number of key executive hires including Markita Jack (who joined as Iterable’s head of diversity, equity and inclusion), and Stephanie Buscemi (CMO of Confluent and former CMO of Salesforce), who I’m excited to welcome to Iterable’s board of directors. Given that we’re coming up on six years of working together, it felt like the $100 million ARR milestone would be a perfect time for me to ask Andrew to share some of his advice for other entrepreneurs, stories about why he started the company and what initiatives are most important to him as a leader.

Andrew and I talked about a number of things including why he’d encourage other founders to follow in his footsteps and leave a cushy job at a FAANG company to build their own company.

He even gave me his take on his impression of our very first meeting, back when CRV invested in Iterable’s Series B. That was a bit of a fun blast from the past considering that Iterable closed its $200 Million Series E (which CRV also participated in) just a few months ago in June.

A few snippets from our discussion can be found below, but you can also watch our full discussion on CRV’s YouTube channel.

We chat about lots of subjects including:

  • His decision to leave Google and what prompted him to make the leap.
  • The idea behind Iterable and how the company first started.
  • What founders really need to look for in an investor.
  • Why diversity is such an important issue for him personally.
  • Some of the reasons why CRV was excited to invest in Iterable early on.

This year has been a busy one for Iterable. The company now has customers in more than 30 countries and has been earning rave reviews not only as a marketing automation tool, but also as one of the best places to work in the Bay Area. (By the way, Iterable is actively looking for dozens of talented people, or Iterators as they’re fondly referred to internally, to join it’s growing employee base.) Given all the great things happening at the company, I was thrilled Andrew was able to sit down with me and share some of his lessons learned with the next generation of talented entrepreneurs who are eager to build the next big SaaS phenom. If you’re one of those FAANG founders who is in the early stages of building your enterprise tech business, swing by our site and meet some of the members of Team CRV. We always love having conversations with early stage startups.

Team CRV

CRV is a venture capital firm that invests in early-stage enterprise and consumer startups. Since 1970, the firm has invested in more than 400 companies at their most crucial stages, including DoorDash, Airtable, Patreon, Drift and Iterable.

CRV

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CRV

CRV is a VC firm that invests in early-stage enterprise, consumer and biotech startups. We’ve invested in +400 startups like DoorDash, Airtable and Iterable.

Team CRV

CRV is a venture capital firm that invests in early-stage enterprise and consumer startups. Since 1970, the firm has invested in more than 400 companies at their most crucial stages, including DoorDash, Airtable, Patreon, Drift and Iterable.