Team CRV
Published in

Team CRV

The End of the Line: Waitwhile, the Better Way to Manage Crowds

Announcing CRV’s Investment in Waitwhile

By Kristin Baker Spohn

Every year, Americans spend over 40 billion hours waiting in line. That’s an inordinate amount of wasted time at doctors’ offices, restaurants, pharmacies, the DMV and the many other places we typically visit every day. It’s not just a drain on our personal time. It’s an operations and customer service issue for companies that want to give their patients, shoppers and diners the best experience in their physical locations.

Waitwhile is on a mission to change this dynamic. Since launching, Waitwhile has helped thousands of companies, including Louis Vuitton, IKEA, Hartford HealthCare, Applebee’s, Patagonia, and many others, to revolutionize the wait experience for 80 million guests. Waitwhile has already saved over one million days of time that would have otherwise been wasted waiting in line. Today, I’m excited to share that CRV invested $12M as part of Waitwhile’s Series A and I’ll be joining the Board of Directors.

When I met Waitwhile’s founder, Chris Klemming, I was blown away by the elegant simplicity of the product, the breadth of use cases for a digital queue, and the steep adoption curve as companies embraced digital transformation through COVID. Up until CRV’s investment, Chris had self-funded the company with his brother, Jonas, to build a wait management platform that is loved by both consumers and businesses. The premise is simple. Guests can join a line through text, QR code, or web sign-up, and can then monitor their place in line while doing something else. Most importantly, in the background, the platform automatically learns about wait times, resource constraints, and guest preferences to help businesses reduce wait times and improve operations.

What impressed me most wasn’t just Chris’s ability to solve an immediate problem for companies — it was his broader vision. Customer flow management is the heart of every business, but it’s often disconnected with other parts of the organization. Both the parents of young kids, Chris and I talked about taking our families to Disneyland and how the “magic” of Disney was the ability to turn the line waiting experience into a feature. Using gamification, expectation management, and a digitally optimized workflow, there’s an opportunity to not only create a better experience for guests but improve business efficiency by integrating all of the touchpoints and systems along the guest journey. This infuses the “magic” of a digital queue into our daily lives.

The Waitwhile team has already made incredible strides and will look to accelerate their growth by expanding their technical team and focusing on enterprise-building.

Like Chris and Jonas, we want to see a world where waiting in line doesn’t feel like waiting at all, and we believe it’s possible with Waitwhile. We’re excited to partner with everyone at Waitwhile as they move into this next chapter. Welcome to the CRV family!

--

--

--

CRV is a venture capital firm that invests in early-stage enterprise and consumer startups. Since 1970, the firm has invested in more than 400 companies at their most crucial stages, including DoorDash, Airtable, Patreon, Drift and Iterable.

Recommended from Medium

People in 2030: An Optimized Version Of Me

The Role Of Contingent Workers In Today’s Workforce

13 small business lessons I learned the hard way but you don’t have to.

4 Important Career Lessons I Learned From Indiana Jones

4 Really Small Things That Say a Lot about You Hint: It’s not what you say.

How I started my career as a self-taught web developer

The Ration Challenge for Concern Worldwide.

How Your Sixties Can Be Your Best Decade Ever, with Your Seventies Not Far Behind

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
CRV

CRV

CRV is a VC firm that invests in early-stage enterprise, consumer and biotech startups. We’ve invested in +400 startups like DoorDash, Airtable and Iterable.

More from Medium

The Benefits of Ditching Disposables for Reusables

Move over, lab-grown meat, we need lab-grown plants!

CCI’s Talent & Skills Strategy

Draft CPPA Regulations Puts Some Heat on Data Brokers