What your readers want for the holidays

TOP SELLING HOLIDAY BOOKS

Books make such great gifts, so it’s no wonder 25% of Canadians gift friends and families with what they hope will be a good read. The most popular genre of book being gifted over the holidays is fiction. About 66% of gift-givers bought those. When we break it down further, we see that fantasy and general fiction are the two top gifted genres followed by comics and graphic novels.

Why should you care about this?

Because the holidays are when book sales soar. Sales of books jump by 53% during this time of year. If you have a book out, particularly in the genres I just mentioned, then start pushing it out there.

Give people a reason to purchase your story as a gift. Maybe your plot has some kind of twist. Maybe your book is a love story that touches readers’ hearts. Whatever your hook is, this is the time of year to pull it out.

CRY

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