Why are big publishing companies crowdfunding?
When I think of crowdfunding, I think of two things: an independent creative looking to get support for their work or someone in need of funds to deal with a tragic event. Since this is CRY, the former is what we’ll discuss.
Because now it’s not just independent artists on crowdfunding platforms. Big publishers, particularly in the comic world, are turning to crowdfunding as a way to reach new audiences for their authors. They use it almost as a preorder platform that’s more-so about discovery than it is about “traditional” crowdfunding.
Some people in the industry are OK with it. As long as it helps authors sell more books, then great. Others aren’t as welcoming. They see big publishers and immediately feel like they’re intruding on sacred space.
I’m OK with it. I think publishers need to get more creative with how they promote authors and this is a way to do it. I always think it’s cool when brands use platforms in unexpected ways or choose platforms that aren’t immediately obvious. And as an author myself, I know that nothing is guaranteed. So if crowdfunding introduces writers to new readers, I’m all for it!