Cheap But Effective Tools For Crypto Project Promotion
We have been on the cryptocurrency market since 2017 and have witnessed the Crypto Craze firsthand, when new ICO projects would pop up almost every other day and raise millions of dollars in no time. Has the situation changed since? Of course! And it’s not just the state of the cryptocurrency market, the approach to marketing crypto and blockchain projects has changed.
The approach to promoting ICO/IEO projects has transformed dramatically over the past couple of years: enormous prices are gone, and price-to-performance ratio has become a serious factor for advertisers. In 2018 releasing a single article on Cointelegraph would set you back a whopping 2 BTC (and some agencies even had the audacity to add a 50% markup), and projects paid up just for the privilege of being featured, often without even appearing on the main page, on the biggest website about cryptocurrencies in the world! Nowadays posting an article for the sake of posting simply doesn’t cut it.
Advertisers are looking for the cheapest, if not free, promotion options, and are trying to squeeze everything they can from them. To be fair, such options are out there, and we must say they work quite well.
1. Social media
Companies can either manage their social media themselves or turn to agencies for professional help, but it’s vital for cryptocurrency projects to have active social media pages. If you don’t have a Telegram group and your potential clients don’t have a quick way of reaching out to you, it’s considered bad form.
Besides, social media becomes a requirement if you want to work with trackers or exchanges — when reviewing projects, most platforms take the size and activity level of their communities into consideration. The basic list includes: Facebook, Twitter, Telegram, Linkedin, Bitcointalk, Reddit and Medium. Simply generating content is not enough — it’s important to invite your audience to participate in the group, or support the growth of the group with ads, or collaborate with opinion leaders, and even better if you can do all of the above.
2. Forums
We have already mentioned Bitcointalk, but there are dozens of crypto-oriented forums where projects can promote themselves. The premise is simple: create a thread and motivate the audience to discuss the project within the thread; answer users’ questions, and if there are none — ask them yourself. Every new message bumps the thread to the top of the forum section where it gets more views and, consequently, clicks.
Here is a few forums that may be of interest if you’re looking to promote your project: Altcoinstalks.com, Forum.bitcoinfo.ru, Forum.bits.media, Bitalk.org, Forum.bitcoin.com, Bitcoingarden.org/forum, Beermoneyforum.com, Cryptocurrencytalk.com
3. Trackers
Websites that aggregate information on ICO/IEO projects. The best thing about such websites is that they house the target audience of cryptocurrency projects, just like forums do. Most trackers can get you featured for free, what’s even better is that if you get a high score, there is a chance to get on the main page. Therefore, your strategy with trackers should focus on providing the maximum amount of information that will help you achieve a higher score.
Currently there are around a hundred tracker platforms of various sizes (https://crypto-a.io/assets/trackers.pdf). Some websites switch to a paid model, some fade into oblivion, some appear out of nowhere. Either way, it would only be wise to “shotgun” your trackers: reach out to the maximum possible number of ICO review platforms.
4. News and articles
Of course, press releases and news can be delivered to your audience for free. There are two ways to achieve that:
1) You generate a good newsworthy event and mail out your press release to multiple media outlets. It’s important not to cross the line and blatantly self-advertise (no media will pick up your story if it’s about bragging how great your project is), instead, offer informed insight into how your project will change the market, providing the data and analytics to back it up.
2) You create blogs on international platforms and publish your content there. Places like Hackernoon and Hub.Forklog serve as good examples. Registration might be troublesome, but it’s totally worth it if you get to efficiently reach your target audience.
It’s important to mention that your project will have to spend something: your time and effort (if you plan on doing it in-house) or money (if you’re okay with outsourcing it to a professional agency), but all of the aforementioned tools will invariably help your project draw attention on the cheap, which is already something!
