A Refreshingly Unconventional Way to Increase Visibility of Businesses

Samuel Tan
Crypto Bacon Club
Published in
3 min readJul 27, 2018

Normally, when you think of marketing in a business, you would think of advertisements on large billboards, dazzling television commercials and advertising on websites. However, one thing in common with all these marketing avenues is that they require costly fees. For a small, locally-based business, it is simply not feasible for it to pay for this expensive marketing. As a result, small businesses often find it difficult to compete with large, multinational businesses for consumer mindspace. Is there a way in which smaller businesses can effectively market to consumers without incurring huge fees?

One new and innovative solution to this conundrum is FlipNpik! FlipNpik is an online collaborative social media platform that aims to connect local businesses with their customers. Consumers can view local businesses in the geographical area and choose whether or not to follow them. After following said businesses, consumers can interact with the business by liking, saving or sharing their posts. They can even write reviews and articles and publish them on the profile of the businesses. These positive actions help to provide a cheap yet effective marketing campaign for these businesses.

In return for helping the businesses, users can be rewarded with Flip Social which are reward points that can be used on the platform to play games, redeem exclusive offers and, for a limited period, even be converted to FlipNpik tokens. FlipNpik tokens is a utility token that is used to purchase goods and services and can even be converted to fiat currency via cryptocurrency exchanges. Hence, with these incentives, users would be more willing to help raise the visibility of their favourite businesses.

Businesses can also choose to work more closely with their top followers by entering into an ambassador partner relationship with them. Users who help the business recruit at least 3 active users can pay a deposit of 500 tokens to have ambassador partner status with the business. The FlipNpik platform will provide support tools to these partners to enable them to effectively boost the online presence of the partnered businesses. For doing so, these partners are entitled to 20% of the budget allocated by the business for premium services on the FlipNpik platform.

Photo from Pixabay

As you can see, FlipNpik is both a cheap yet useful way for smaller businesses to market to their customers. With its focus on the local economy, FlipNpik provides a platform for small, local businesses to hold their own against large, multinational juggernauts. This unconventional marketing strategy helps to level the playing field and provide equal opportunity to all businesses, even if they are small.

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Samuel Tan
Crypto Bacon Club

Blockchain & Cryptocurrency Enthusiast. Writer. Undergraduate.