The importance of Artificial Intelligence(AI) in ecommerce

Ang Dawn
Crypto Bacon Club
Published in
2 min readAug 10, 2018

With the dawn of the twenty-first century, Artificial Intelligence(AI) has experienced a resurgence with the huge leaps in computer processing power, large amounts of data, and increased theoretical understanding in the field. This has led to the integration of AI in many areas such as medicine, education and business. One particular field in which AI is key in is ecommerce. With the slump in demand experienced by conventional brick-and-mortar stores, the retail industry has been slowly transitioning to ecommerce. As the entire ecommerce experience is completely online, it is much more difficult to engage consumers as they are unable to actually touch and feel the physical products. Thus, this makes it imperative for AI to be used to better engage consumers which would help boost the business’s profitability in the long run.

One particular ecommerce platform that has taken up the use of AI is Elysian. Elysian is a blockchain-based ecommerce platform that also incorporates AI. With the Elysian AI, users’ tastes and preferences can be analysed and factored directly into the website experience. This analysis enables AI to help users navigate websites efficiently by directing them to specific areas of the site that they wish to visit. In addition, the AI is also able to ‘remember’ what users viewed previously on the website. Incorporating verbal communication and vivid graphics, the AI uses this ‘memory’ to direct users to their last page or item viewed. This provides a higher level of consumer engagement.

You may be wondering, aren’t there other AIs like Apple’s SIRI and Amazon’s ALEXA out in the market already? What differentiates the Elysian AI from these other options? The Elysian AI is capable of handling general tasks like user questions more effectively by providing more detailed responses. This is in comparison to current AIs in the market which can only provide more vague or pre-programmed responses that are not particularly useful to users. Besides that, current AI relies on selling data for profit but the Elysian AI does not do so. This shows a level of transparency that increases customer trust in the platform.

With AI, Elysian can potentially provide the ultimate ecommerce experience by combining convenience, ease of use and personal customization to form the complete package for consumers. Consider trying Elysian out for your ecommerce shopping needs!

--

--