What is Collaborative Social Media?

Along with the proliferation of social media platforms, there has been a rise in the popularity of social media marketing as a marketing tool for companies. It is easy to see why as the power of social media enables consumers to not just be passive viewers but instead be active participants. However, the problem with social media marketing now is that it still relies on traditional marketing techniques like creating video or picture content for users of the platform. This is where the concept of collaborative social media can change the game.

Collaborative social media follows a similar concept as the sharing economy. Companies like AirBnB and Uber allows its users to create and share value. Similarly, in collaborative social media, the users become co-creators of value alongside merchants, and they share the value created in the ecosystem in a fair and equitable manner.

One platform that integrates this idea is FlipNpik. Within FlipNpik, users can view and interact with the profiles of merchants located in their geographical vicinity. They then have the choice of following or unfollowing these merchants. Whenever users like, save or share posts relating to the merchants, they receive Flip Social reward points. In addition, they can also publish their own content about the merchants or register previously unregistered merchants on the platform. These actions will also net users Flip Social points. So what exactly can one do with Flip Social? Users can use Flip Social to play platform-exclusive games such as the Wheel of Savings or the Surprise Box and redeem attractive promotions from merchants on the platform. Furthermore, they can also convert these Flip Social points into FlipNpik’s proprietary cryptocurrency FlipNpik tokens. These tokens are similar to money, and can be used as a payment mode for goods and services from merchants in FlipNpik. Like any other cryptocurrency, FlipNpik tokens can be converted to physical fiat currency through cryptocurrency exchanges. Aside from Flip Social, users can earn FlipNpik tokens directly from businesses by becoming ambassador partners for them. Being an ambassador partner allows a user to make use of powerful support tools to better boost the online presence of their partner merchants. In doing so, ambassador partners are entitled of 20% of the budget allocated to marketing services for FlipNpik.

By interacting with merchants, users are actually providing word-of-mouth marketing to their followers and friends. This is more effective than traditional social media marketing which comes from businesses to consumers. In return for helping out local merchants, users also gain rewards in the form of Flip Social and FlipNpik tokens. Thus, value created in the FlipNpik ecosystem is shared between businesses and users.

In short, it appears that FlipNpik is set to be at the forefront of a new generation of collaborative social media. With its value-sharing features, both consumers and businesses can enjoy the benefits of working with one another. So what are you waiting for? Try out FlipNpik on your smartphone today!

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