Matej Ramuta
Nov 27, 2017 · 6 min read

You are a fairly experienced marketer but haven’t set foot in the crypto world yet. You are intrigued by it, even more, you’d like to start your career as a crypto marketer, but don’t know where to begin. Here is a path with 6 steps on how to do it.

1) Learn the basic concepts of cryptocurrencies

You don’t need to go too technical. But you still have to understand the basic concepts of cryptocurrencies.

For example: how cryptocurrencies differ from “fiat” money like US dollar or euro (hint: decentralization)? Why is decentralized trust important? What is blockchain? What is mining and how does it work?

Buy your first cryptocurrency (if you haven’t already) and make a couple of trades on crypto exchanges. If you don’t want to risk your fiat money just yet, try trading on an exchange simulator such as CoinMarketGame.

You can find many great learning resources on YouTube, Medium etc. I recommend these resources to start with:

Andreas Antonopoulos

Also read crypto news portals such as CoinDesk and CoinTelegraph. Be curious. Whatever you don’t understand try to find an explanation for by googling or asking people on Reddit.

In the beginning the amount of information you have to learn will seem enormous. But worry not. You can grasp these basic concepts pretty quickly and you’ll learn everything else along. In a matter of a month or two you can feel pretty confident about your crypto basics.

2) Figure out what ICOs are all about

ICOs or “token sales” are a form of crowdfunding with cryptocurrencies. Check ICO trackers such as ICObench or ICOtracker and see which are the upcoming token sales.

Learn more about them to see how they present themselves. Read short ICO reports on CoinTLDR to see what topics every investor should pay attention to.

ICO stands for Initial Coin Offering.

If you like some ICO project, invest something in it. This way you’ll also learn how the investment process looks like. Currently the most popular way of doing a token sale is via Ethereum smart contracts where you receive an “ERC20 standard” token. Bunch of fancy new words, right? Google them and learn what they mean. :)

3) Research the main crypto channels

Knowing what channels exist is crucial for every marketer. Learn about crypto channels: which ones are the most popular, what kind of audience (personas) is on each channel, how can you communicate or advertise via them etc.

Let me give you a list of some popular channels to help you jumpstart your research:

  • CoinMarketCap: probably the most visited crypto website. It’s basically a list of all cryptocurrencies, their prices, market caps and other financial data. They offer banner advertising and they can afford to charge a premium price.
  • Reddit: there are many very active crypto subreddits, such as /r/cryptocurrency, /r/ethtrader, /r/icocrypto etc. (there’s also one dedicated to crypto marketing).
  • BitcoinTalk forum: the first cryptocurrency forum originally intended for Bitcoin (the first ever crypto currency), but later also opened up for topics on “altcoins” (cryptocurrencies other than Bitcoin). It used to be a must-have for every new ICO project, but now its significance and reach is slowly decreasing.
  • Telegram: many ICO projects use Telegram to communicate with their community. Slack used to be popular but was mainly abandoned due to difficulties fighting scammers (Telegram has much better tools for this).
  • Facebook: The most popular social network in the world is not to be missed out here. There are many FB groups and pages dedicated to coins, tokens, ICO or other crypto-related themes (such as Crypto Marketing FB group).

4) Expand your personal (crypto) network

Having a strong personal social network is a must-have in any industry you work in. If you are serious about starting your crypto marketing career, you need this network in order to be hired as a crypto marketer some day.

The best way to build up these kind of relations is through a personal contact — go to as many local crypto events as you can and meet people. You can find many on a website called Local Crypto Events (who’d have thought, right?), on Facebook (search events) or on Meetup.com.

If you really can’t find any such event in your area, start one yourself! Be proactive — which leads us to the next step…

5) Build up your personal (crypto marketer) brand

By being proactive you can establish yourself as a thought leader and make a name for yourself. Help organize local events, be active in online debates, write blog posts, give advice, help others etc.

Be active in AMA topics. AMA means “Ask me anything” and it’s basically a Q&A (questions and answers) session that many crypto communities organize. So attend a virtual AMA Monday in the Crypto Marketing FB group, find AMAs on Reddit and actively participate with both questions and answers.

This approach (“give before you get”) will help you build up your personal brand and pave the way to many great opportunities in your crypto marketing future.

6) Start working as a marketer at a crypto project or company

If you followed the previous steps many of interesting crypto opportunities will find you themselves.

But you don’t have to just sit and wait for a knock on your door. Here’s what you can do yourself:

  • Contact existing crypto marketing agencies and offer your services (you can find a list of these agencies here: https://howtoico.com/marketing).
  • Contact an established crypto company and get a marketing job there. You can find these companies on AngelList or by browsing successful ICOs which became serious companies.
  • Join a startup that’s planning an ICO.
  • Do some crypto marketing completely on your own. Pick a cryptocurrency you like and start promoting it (but don’t do pump&dumps!). You’ll learn a lot along.

So here you go. These are the 6 steps that you can start working on right now. Also some of these steps can be done in parallel. For example: you don’t need to learn all of the crypto or ICO basics before you start attending events. You can do it in parallel.

If you have any question or need additional advice, write it in the comment section below. Also tell me if you’d add anything else to this post. And don’t forget to subscribe to the Crypto Marketing publication — we promise interesting and useful posts every week.

A big thanks to Maja Voje, Matej Jordan and Egon Ravbar for reading a draft of this article and giving me feedback! :)


Thanks for reading this post— if you liked it please share it and subscribe to the Crypto Marketing publication. ;)

Crypto Marketing

Articles about marketing in a crypto world: best practices, how-tos, sharing experience etc.

Matej Ramuta

Written by

Cofounder @ SmartNinja.org

Crypto Marketing

Articles about marketing in a crypto world: best practices, how-tos, sharing experience etc.

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