SGAME PRO — KNOW, LIKE, TRUST

In order to fully understand the mobile gaming market, it is important to grasp just how crucial Influencers are to Publishers when it comes to user acquisition. Influencers are incentivised to review and play in the funnest, most engaging games, which generates a virtuous cycle of trust and credibility with their audiences, which is particularly important when it comes to game recommendations.

The word “like” has a totally different meaning than it did ten years ago. For many today it is a mere feel good feeling encouraged by social media: a quick button, which can be quickly negated, lost amongst the likes that follow. To “like” is to simply admit that you are a follower amongst maybe 500 other “friends” out there who share the same fleeting emotion. The result is that “like” is a word which has become less meaningful and is often accompanied by “really like” or “I love it” or even when referring to a person, it is reinforced by a justification as to why.

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As many of you are aware a well- known methodology of marketing today is based on the “know, like, trust” principle. In a way it is a three level cross check process to reassure any doubts we may have. Something indeed has changed in our evaluation process and it is undoubtedly clear that the inner confidence in our own judgement is no longer the same. Spurred on by globalism and the jungle that the connected world can present to us, we need to refer.

So why am I dwelling upon this for an article about ICOs? Probably because believing in the right ones to back is a daunting task. By the sheer volume of ICOs out there and the saturation of “marketing speak” that accompany them, the feel-good needs more than ever that confirmation of trust. It is now instinctive in internet behaviour to cross-checked our doubts when looking for an answer on the web. Inevitably we scour the SERPS for the majority answer to be quite sure that we can trust that it is correct. The approach to the virtual ICO jungle which we wade through should be no exception to this.

Sgame SA, a Swiss based corporation (“Sgame”), is conducting the issuance of a utility token (the “SGM”). The main and only purpose of SGM is to be used as a utility token to access to services and products available on the Platform.

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Liking an ICO is easy. When reading about an ICO which has a persuasive description and a concept which sounds workable, one is easily drawn to like it and often seduced to buy. Getting to know about is just as simple because ICOs are always accompanied by glossy white papers and often striking websites. However, trusting its authenticity, such as ICOs like
SGAME PRO, is equally important for the shrewd investor. We read every day about promising ICOs but the last step in the investment process is undoubtedly authenticity.

Sgame Pro has engaged a number of Influencers, including Felix Arvid Ulf Kjellberg, aka Pewdiepie, the world’s number one YouTuber focussed on gaming with over 60 million followers. Pewdiepie will kick off the official launch of Sgame Pro with dedicated videos on his YouTube channel and through a combined Twitter/Instagram/Facebook campaign. In addition, Pewdiepie will coordinate the marketing efforts with the wider group of global Influencers.

A good indicator to a promising ICO, (besides looking at its scoring), is knowing who backs them or indeed those articles which endorse them. In the case of the ICO SGAME PRO these are manifold. Positive articles can be found on an endless list such as Coin telegraph, Hackernoon or News BTC. Such a proliferation of praise can only increase confidence. Furthermore, this ICO shows a certain amount of a transparency by making these articles easily accessible with direct links to these sites.

Another element which heightens an ICO’s authenticity is whether it favours the KYC process. This being “know your client.” KYC is a buzzword. For those who don’t know this is the process of verifying your investor and ensuring that their interest in not for just pure money laundering purposes. The SEC (US Securities and Exchange Commission) have been highly interested in this procedure (compulsory for IPOs) with regards to ICOs and it is clear that those ICOs, like TIP Blockchain, who adopt this protocol demonstrate a responsible approach which could be argued as indicative of their legitimacy.

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Afinal validation of an ICO’s weight is to look into its past. Linkedin is certainly useful for this. Questions to pose would be what did the ICO team do before? Has their work been endorsed and if so what were their achievements? Although this evaluation is limiting as it could be viewed as “self-marketing” it is always useful to see a “historic” which maps out the number of years work experience each team member has and the connections he or she has within their ICOs targeted industry . Interestingly for ICO’s like SGAME PRO, we experience an additional trust factor because you will find that their team had cohesion already. A high majority of their team have worked within the same company prior to SGAME PRO coin. On investigation this company is a rising star of its industry and has experience with working successfully with big industry names.

For More Details Visit these links:

Website: https://sgamepro.io/
ANN Thread: https://bitcointalk.org/index.php?topic=4452342
ICO: https://sgamepro.io/
WHITEPAPER: https://sgamepro.io/wp-content/uploads/2018/05/Sgame_Pro-White_Paper-v1.73.pdf

Author:

Bitcointalk username: GeckoTrader
Bitcointalk Profile link: https://bitcointalk.org/index.php?action=profile;u=1846257