Do you know these famous ICO influencers?
ICO Investor Education Series (4 part series — PART 3)
When it comes to content and credibility, marketing firms aim on providing consumers with value and expertise thereby earning the trust factor. Due to changes in technology, one has the option of enabling ad blockers that effectively halts unwanted content dancing across our screens. So where does this leave the average marketing consultant?
What are ICO Influencers?
The term ico influencer evolved when marketing firms realized they needed to up their strategies concerning content distribution, absorption, and ROI within a newly emerging market segment — that of the ICO.
According to studies done through various parties, these firms discovered that, by and large, large groups of people all over the globe did not understand or could not explain the term blockchain, and the extent of their knowledge concerning cryptocurrency was that Bitcoin had made many a millionaire within the space of a few short months.
HSBC undertook a survey where 80% of all participants polled could not explain blockchain’s use as a digital ledger, and a further 59% had never heard of it altogether!
I have NEVER heard of this technology © HSBC
By the same token, an average 67% of the polled participants agreed that technology has the power to create a better world.
“I believe technology will make the world a better place.”
Countries participating in the HSBC survey included: Canada, USA, Mexico, the UK, Germany, France, the UAE, India, China, Hong Kong and Singapore. © HSBC
After putting 2 & 2 together, these firms came to the conclusion that in order to capture a greater segment of the market i.e. the less technically-minded, they needed to reach out to influential voices well-known within the crypto-sphere. These voices not only had extensive marketing knowledge and expertise, but had decided to target a specific niché — that of blockchain and cryptocurrency.
We compiled a list of some of the top ICO influencers holding court in the industry today:
Ian Balina
A former analytics evangelist at IBM, Ian Balina is an influential blockchain and cryptocurrency investor, advisor and entrepreneur who has appeared in various high-profile magazines such as The Wall Street Journal, Forbes and many others. Featuring a host of invaluable resources (videos, ebooks, podcasts) through various channels, Balina also offers consulting opportunities for a select number of blockchain businesses
Arcane Bear
An innovative logo is one way to catch the eye, and Arcane Bear’s founder, Tijo Gaucher, has certainly created a company that both looks and thinks out the box!
Mission: Arcane Bear exists to share knowledge on all levels. We’re passionate about Blockchain technology, how it benefits the world and the potential that comes with it. Our Mission is to provide a place that our community can learn, interact, contribute and evolve.
Their mission statement aptly captures an enterprise dedicated to simplifying the creation, distribution, and evolution of all knowledge related to blockchain and cryptocurrency in a way that increases community awareness, understanding and involvement. With a YouTube channel hosting a new video every 24–36 hours, Arcane Bear’s subscriber base has steadily grown since its conception 3 months ago.
Blockchain Technology will continue to disrupt & influence a great many industries now and in the near future.
Image © Unchained-Capital.com
Boxmining
Boxmining is a one-man show providing the latest crypto-news in easy-to-digest video format. The owner of said website and channel has garnered over 10 million views and +185 000 subscribers over the past year, publishing helpful videos on a daily basis. Boxmining offers viewers an intimate experience where one feels the host is discussing the topic with them not throwing information at them. These also include various guides on popular coins making the rounds.
CrushCrypto
CrushCrypto refers to itself as an independent research group focused on providing quality information about blockchain technology and digital currencies
Victor Lai combines an extensive work background with concentrations in finance and economics while co-founder, Victoria Wong, host of the CrushCrypto YouTube channel, has a diversified background as an ex-VP of Morgan Stanley with financial and programming experience.
CrushCrypto resources include videos, downloadable content, in-depth ICO reviews and more. Wong’s YouTube channel has grown exponentially since joining mid-August 2017 and currently has almost a quarter million views with a +27 000 subscriber base.
The GobOne
The GobOne hosts a bare-to-the-bones Wordpress site that immediately warns one they’re all about business. Featuring a variety of mediums, their main goal is helping people “navigate the murky waters of Cryptoland” through reviews and analysis of various ICOs
ICO INVESTOR EDUCATION SERIES — PART 1: The ABCs of ICOs and Why It’s Taking Off
ICO INVESTOR EDUCATION SERIES — PART 2: How to Start Your Own ICO
ICO INVESTOR EDUCATION SERIES — PART 4A: Data Driven Approach to ICO Investing (Part I)
ICO INVESTOR EDUCATION SERIES — PART 4B: Data Driven Approach to ICO Investing (Part 2)
