CS2006 Project Pitch on Cyber-Bullying

Intent of Work:

Research shows that Singapore is the “leader worldwide when it comes to cyber-bullying” with more than 80% of the country’s citizens being active online, resulting in a bill passed in August 2014 to end cyber-bullying.

[Source: http://nobullying.com/new-law-takes-on-cyberbullying-in-singapore/ ].

Our group aims to inform audiences about how common the emotions and triggers behind bullying are and how serious their effects can be. We will target unawareness about two things: The seemingly harmless/ordinary motivations behind cyber-bullying and the intensity of the effects of cyber-bullying on victims. We also hope to get audiences to empathize from both the bully’s and victim’s POV.

Group Component:

Our product will consist of 8 still images.

Theme of Product: Cause-Effect Style (Bully’s POV vs. Victim’s POV).

[All the effects mostly revolve around the victims feeling emotional trauma as a result of their bullies’ various intentions].

Photos #1 & #2: Cause -> Boredom

Photos #3 & #4: Cause -> Ego/social standing

Photos #5 & #6: Cause -> Anger

Photos #7 & #8: Cause -> Obsession