Project Spotlight: Indonesian Species Conservation Program

180 Degrees Consulting Exeter worked with Indonesian Species Conservation Program (ISCP) to develop a social media marketing strategy to support their work and attract potential donors.

Gibran Hamrouni Cases
CSRN
2 min readDec 1, 2021

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Through audits, analysis and key enablers, students form the University of Exeter developed campaigns and portfolios to help the charity target their audience.

Indonesian Species Conservation Program

Founded in 2011 by Rudianto Sembiring, Indonesian Species Conservation Program is a rescue and rehabilitation center that houses local wildlife in Indonesia, with a focus in North Sumatra. The organization works with passionate volunteers and international institutions such as Plumploris e.V in Germany, and Darwin Animal Doctors in the United States to fulfil its mission of rescuing endemic and rare animals from illegal trafficking and poaching. In 2016, ISCP launched a community’s outreach program to build awareness, socialization and campaign for wildlife and biodiversity preservation. The Indonesia Species Conservation Program is part of the IUCN SSC Asian Species Action Partnership, a platform with the mission of halting species extinction in Southeast Asia.

180 Degrees Consulting Exeter

Founded in 2007, 180 Degrees Consulting is the world’s largest consultancy for social enterprises and non-profits. The Exeter Branch was established in 2020 and works to deliver the Consultancy’s high standards to both its members and its clients. The student driven organization works on pro-bono professional consulting projects, offering their student consultants the opportunity to put into practice their training and helping organizations meet their full potential, increasing their reach and impact.

180 Degrees Consulting Exeter has developed a clear Social Media Campaign and refined Grant Application Process for ISCP to achieve their goals and overcome their deficiencies. This partnership took place during CSRN 5th Response, a round of 60 projects across Malaysia, Indonesia, India and Lebanon.

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