How well do you understand Motivation?

Andy Skipper
Jun 1, 2018 · 2 min read

As a technology leader, having a full understanding of your own motivations as well as those of the members of your team provides a clear sign-post for how to provide the best working environment on both sides, build trust and engagement, and create a culture of continuous improvement. On a personal basis, it provides you with an action plan and key tactics to shape your work into something more rewarding and less exhausting — unmet motivations are a common factor in work-related stress and burnout.

New CTOs and engineering managers rarely have the opportunity to focus on their own motivators, or their teams’, especially in startups, where time and resources are tight. At , we believe that’s a missed opportunity, and so we’re announcing a new workshop for CTOs and other technology leaders, . The workshop will initially run in Covent Garden, London, but we intend to run it worldwide, as well as online for those working remotely — watch this space!

Prior to the workshop, attendees will be given the opportunity to learn more about their personal motivations, using a process known as Motivational Mapping. This can be used to pinpoint key strengths and opportunities, as well as obviously unmet motivations which can be focused on to improve your work life. We’ll also look at other models and tools for measuring and acting on motivations, for individuals as well as teams.

Some of the topics we’ll cover in the workshop include:

  • Why understanding motivation is key to successful leadership, and reducing organisational dysfunction and churn
  • Models and systems to measure and understand motivation
  • Using your Motivational Map, how to decrease your chances of burnout and improve fulfilment as a CTO
  • Using example Motivational Maps for Teams, understand how to use motivation profiles to work better with your teams and make the best use of the engineering talent you have

We’d love to see you at the first workshop at the end of July — get your ticket here:

CTO Craft Basic Members get a 25% discount on ticket prices — if you’d like to know more, drop us a line at

CTO Craft

How to be a Better Technology Leader

Andy Skipper

Written by

Coach at CTOCraft.com, freelance CTO at Saccade.co, startup tech advisor and investor - helping startups across the UK get it together. Get in touch!

CTO Craft

CTO Craft

How to be a Better Technology Leader