Spotify Spent $100 Million for this PR Nightmare

Joe Rogan’s appeal to white men across the political and education spectrum is his superpower. Per research from Media Monitors, Rogan’s audience is 71% male and evenly split between high school and post-secondary graduates. Fifty-seven percent of his audience reports earning over $50k per year, with 19% making over $100k.” In an increasingly fractured media market, Rogan’s appeal makes him a unicorn.